Astro Malaysia has partnered with Naga DDB Tribal to ideate and execute Astro’s Chinese New Year 2026 marketing campaign, “All Right! Kudada,” a bold creative platform designed to rekindle the festive spirit and reinforce Astro’s role as Malaysia’s choice entertainment experience for Chinese households. Anchored on the theme “Spark New
A festive spike in arrivals at Kuala Lumpur International Airport (KLIA) on the first day of Chinese New Year (CNY) has delivered a powerful proof point for the Visit Malaysia 2026 (VM2026) campaign. Between 7.00am and 10.30am on February 17, KLIA handled 8,840 international arrivals across 32 flights — nearly
Bill Gates has withdrawn from delivering a keynote at the AI Impact Summit in New Delhi, reports AFP, after being named in newly released US Justice Department documents related to Jeffrey Epstein. The decision, according to the Gates Foundation, was made “after careful consideration” to ensure the summit’s focus remained
A robotics showcase at India’s flagship AI gathering has spiralled into a credibility row after a university was asked to leave the exhibition floor for presenting a China-made robot dog as its own innovation. The controversy erupted at the India AI Impact Summit in New Delhi when Galgotias University unveiled
In a bold step beyond the dairy aisle, Goodday Milk unveils The Goodday Milk Factory – a five-acre reuse destination in Section 13, Petaling Jaya that reimagines an industrial space into a vibrant, everyday community hub. Designed as a community-first destination, The Goodday Milk Factory brings together food, fitness and
OpenAI CEO Sam Altman has never been shy about the scale of artificial intelligence. But in New Delhi this week, his tone sharpened. Speaking at the AI Impact Summit, Altman said the world “urgently” needs coordinated AI regulation and floated the idea of a global body modelled on the International
MBCS, the full-fledged creative agency under Omnicom Media Malaysia, has unveiled its latest campaign with Malaysia’s No.1 Halal personal care brand Safi, turning a product launch into a full throttle experience. Introducing the ‘Safi Shayla Supa Go Kart Race Challenge’, the campaign marked the launch of the new Safi Shayla
This Chinese New Year, guardian Malaysia invites Malaysians to rethink what it truly means to be “ONG” with the launch of ‘Stay ONG in Health and Radiance’ – a fresh, culturally relevant campaign that shifts the idea of fortune beyond material gains to holistic wellbeing. Conceptualised by THE SHOUT GROUP
For years, digital marketing strategy revolved around one assumption: if you win Google search, you win discovery. That assumption is now being quietly rewritten. Airbnb’s latest earnings commentary signals a structural shift in how consumers begin their purchase journeys. According to CEO Brian Chesky, traffic arriving from AI chatbot platforms
AI-powered smart glasses have quietly crossed the threshold from curiosity to commercial success. With more than seven million units sold in the past year, Meta’s Ray-Ban collaboration has effectively defined the category, proving that consumers are willing to wear technology when it is stylish, lightweight and seamlessly integrated into daily
