Xamble Group Limited has entered into an agreement to acquire a 55.6% stake in Malaysia-based influencer platform YouthsToday (YToday Sdn Bhd) for A$330,000, in a deal that will significantly expand its creator ecosystem and Southeast Asia footprint. The acquisition, expected to complete by April 2026, will see Xamble’s influencer base
Malaysia’s telecommunications giant Telekom Malaysia (TM) is preparing to refresh its social media agency partnerships, issuing a registration-of-intent notice that signals an upcoming open tender for social media services across its key business units. The appointment will cover TM Technology Services, the group’s principal operating entity, which oversees flagship brands
The founder of Amsterdam-based brand experience agency HATTER talks about the power of meaningful events and the importance of community. It’s kind of a journalistic cliché to write about trends and backlashes, but I have a feeling it’s not a coincidence that HATTER is the second brand experience agency I’ve
By Mark Tungate When Bertille Toledano was named President of Havas Creative Network, it affirmed the success of BETC – and her vision for what comes next. Bertille Toledano has literally been a headline maker in recent weeks, gazing from the cover of Stratégies magazine in France after being named
For years, independence was seen as a constraint. Invictus Blue’s transformation suggests it may now be the advantage that matters most. The communications industry is shifting. Platforms dominate, consumer behaviour is fragmenting, and consolidation has reshaped agency economics. Against this backdrop, Invictus Blue completed a full restructuring in 2025, marking
By Mark Tungate What’s the magic formula that makes Thai advertising so entertaining? One of its greatest practitioners shares his thoughts with us. Everybody who loves creativity has a soft spot for Thai advertising. It’s funny, surreal, occasionally dramatic and nearly always over-the-top. It looks like nothing else. So it
By India Fizer Every new year promises transformation. With AI now embedded in nearly every workflow and platform, 2026 marks a turning point: not in what we use, but how we choose to compete. In conversation with AdForum, agency leaders reveal what they believe will truly move the industry forward,
An AI marketing agency does the marketing jobs, but it does them at the speed your customers actually live. It starts with buyers. It pulls in what you already have, website behaviour, search intent, CRM lists, store patterns, campaign history, and it looks for signals. Who is leaning in? What
Monks, the global, digital-first operating brand of S4Capital, has appointed Mihir Dhairyawan as executive creative director for Southeast Asia, effective immediately. Based in Singapore, Dhairyawan will lead the agency’s creative vision across the region, working closely with managing director Munas Van Boonstra and regional teams to deliver marketing work that
Castrol Malaysia has formalised its public relations partnership with DNA Creative Communications, appointing the agency on a one-year retainer as it looks to strengthen its brand presence in an increasingly competitive lubricants market. The appointment builds on an existing relationship that began in 2021, during which both parties collaborated on
