Agencies

Building a future-ready production team

By India Fizer Fabian Barz, Chief of Production at INNOCEAN Europe, walks us through the agency’s dual-team structure and offers candid insights on balancing creative ambition with real-world production demands, the growing (and sometimes overhyped) role of AI, and why adaptability is everything. Can you give us an overview of

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Michael Brown, Pinch: The Structuralist

By Mark Tungate As executive creative director of brand experience agency Pinch, Michael Brown designed the Amazon Port in Cannes and brought the world of Stranger Things to Broadway. We find out how he and the team at Pinch turn brands into experiential spaces. The branded structures that pop up

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McCann: Building brands that are “impossible to ignore”

By Mark Tungate At the legendary Carlton Hotel in Cannes, we sat down with Christian Johansen, President, McCann Worldgroup Europe & UK, and Harjot Singh, Global Chief Strategy Officer, McCann and McCann Worldgroup, to talk about creativity, technology – and imagination. At McCann you have a mission to build enduring

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The SHOUT Group / FCB Shout Wins The Grand Prix At MDA’s D-Awards 2025

At the recently concluded Malaysian Digital Association’s D-Awards, FCB SHOUT emerged as the biggest winner of the night, taking home the prestigious Grand Prix for ‘Forgiveness’, its critically acclaimed and widely celebrated campaign for RHB Bank. The campaign, which aired during Hari Raya (Eid) 2024, struck a deep emotional chord

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When Principles Collide with Power

I have been bombarded by calls to write and take sides in this matter, so let me be very clear: I am writing this as a neutral observer citing stuff from the public domain. I am saying this because I believe my words mean a lot to many of our

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Hakuhodo hired another Dogra.

45 years ago, Hakuhodo welcomed Jonn into the world with a handmade card for Del Dogra. 45 years later, Jonn completes the circle. When Christine said “hey, we need to put out a press release for Jonn,” she didn’t say I couldn’t write it. So, here I am writing part

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