By The Malketeer In a move that marks a decisive shift towards agency integration, PayPal has awarded its global media mandate to Publicis Groupe, effectively consolidating both creative and media duties under a single holding company. The decision follows a competitive review process and reportedly comes after WPP’s GroupM stepped
By The Malketeer What Malaysian startup and struggling agencies can learn from the world’s most data-driven, culture-led creative company When a new agency called Known quietly emerged in the US from a merger of data scientists, branding experts, Emmy-winning storytellers and media futurists in 2020, few could have predicted just
One of Malaysia’s fastest-growing specialty coffee chains, Gigi Coffee, has appointed the Kuala Lumpur-based indie creative agency Chariot as its new creative partner. The announcement, confirmed by MARKETING Magazine Asia, signals a strategic move by Gigi to strengthen its brand presence through bold, culturally resonant ideas as the competition in the
By The Malketeer In a world obsessed with the next big thing, Uday Desai stands out for something rare: depth. As Managing Director, Creative of Dentsu Malaysia, Uday doesn’t lead by loudness—he leads with listening, vision, and empathy. His journey into advertising wasn’t planned. It was, in his own words,
Payments Network Malaysia (PayNet) has appointed an independent creative agency, Chariot Agency, to lead its brand positioning efforts. The remit sees Chariot developing PayNet’s first-ever masterbrand platform and integrated communications programme. Work begins immediately, with the first campaign expected to roll out in Q4 2025. While PayNet is best known
The former CEO of 4As Malaysia, Khairudin Rahim through his appointed Lawyer, has issued on 17 July, a “Letter of Demand” to his former employer 4As Malaysia and its CEO Andrew Lee. This as a consequence of 4As Malaysia and Andrew Lee publishing and circulating a press statement and memo
billups, the world’s largest independent out-of-home (OOH) agency, today announced it achieved 73.8% year-over-year net revenue growth in Q1 2025, fueled by unprecedented client demand for strategic, measurable OOH solutions that go beyond traditional awareness campaigns. The agency’s ongoing trajectory remains unabated, marked by a surge in brand campaign awards, market expansion, and
By The Malketeer In the buzzing corridors of Malaysian marketing, a familiar name is once again making waves—Amit Sutha. With a career that’s taken him from the bright lights of New York to the heart of Asia, Amit’s return to lead Publicis Groupe Malaysia feels less like a comeback and
By India Fizer With timelines shrinking and media channels multiplying, production has become more dynamic than ever. Sanam Bartoletti discusses how her team blends traditional craft with modern agility, offering insight into what it takes to lead production at the intersection of creativity and complexity. Can you give us an
By Maud Largeaud Cannes is not only the global stage for creativity — it’s also where the industry comes together. We met Reda Raad, Group CEO of TBWA\RAAD, near the TBWA ice cream truck — the activation bringing Disruption® to life this week. Reda has helped shape one of the
