WPP has unveiled WPP Open Pro, a new edition of its AI marketing platform designed to empower brands of all sizes to plan, create and publish campaigns independently. The launch marks a significant step in expanding WPP’s AI-driven capabilities and democratising access to its marketing technology across the global advertising
Astro has concluded an extensive review to appoint its new creative and media agency-on-record (AOR) to support the Group’s marketing efforts. The initiative aims to streamline collaboration and strengthen marketing capabilities in line with the company’s long-term objectives. The process was designed to explore and identify fresh ideas and innovative
By The Malketeer By November, the ad world could look very different. Omnicom’s US$13.5 billion acquisition of Interpublic Group (IPG) — now awaiting its final EU approvals — will crown the merged giant as the world’s largest marketing network. Combined revenues north of US$20 billion will place it ahead of
By The Malketeer When most agencies talk about integration, it’s a tagline; for GrowthOps Asia, it’s the business model. While the rest of the region’s advertising market shrank in 2024, GrowthOps Asia bucked the trend —posting double-digit growth and lifting margins by more than half. The magic is in a
By The Malketeer Publicis Groupe’s third-quarter 2025 results tell a story that goes beyond numbers. While headlines may celebrate a global organic growth of +5.7% and an impressive +7.1% from the U.S., the more intriguing plot twist lies eastward — in the Asia Pacific, where the Group quietly delivered +6.5%
GrowthOps Creative has launched a new dedicated studio to power CelcomDigi’s end-to-end marketing execution, consolidating previously fragmented agency functions into a single integrated team. The move reflects a growing industry shift toward embedded creative models that prioritise agility, efficiency, and scale. The over 30-person strong studio, built in under 60
After two transformative years leading DIA Brands, Sutapa has stepped down from her role as Managing Director, marking the end of a significant chapter in Malaysian brand consulting. Under her leadership, DIA Brands entered a new phase of growth, blending strategic brand thinking with cultural intelligence. Her departure comes after
Dentsu Malaysia has expanded its partnership with 100PLUS following a competitive pitch, taking on creative and social media responsibilities starting October 2025. With the addition of creative and social media, dentsu is now positioned to deliver a fully connected brand experience for 100PLUS across paid, earned, and owned channels. This
By The Malketeer The word agency may soon feel like a relic. In its latest Predictions 2026: Marketing Agencies report, Forrester argues that the very idea of agencies as neutral agents acting purely on behalf of clients is collapsing. What’s emerging is something quite different: agencies as purveyors — sellers
By India Fizer As AI rapidly evolves, Lifelong Crush and Broken Heart Love Affair are taking proactive steps to ensure its use remains responsible, transparent, and collaborative. Joline Matika reveals how the agency has developed clear guidelines for AI usage, co-created custom AI strategies with clients, and fostered an environment
