Dentsu Malaysia has been appointed by leading water, air, and home wellness specialist, Coway Malaysia, to lead creative development for its key product campaigns, following a competitive pitch. Under the new partnership, dentsu Malaysia will take on selected key campaigns with a focus on delivering high-impact creative storytelling and seamless
In an era where Gen Z entrepreneurship is often associated with short-term side hustles, a group of founders born in 1999 is proving that longevity wins over trends. Based in Malaysia, Marvant has bypassed the typical startup hype to build a sustainable, high-growth digital marketing agency in one of the
GrowthOps Asia has secured a fourth consecutive recognition (2022 to 2025) in Campaign Asia’s Southeast Asia Customer Engagement Agency of the Year category, taking Silver for 2025. The agency says publicly available Campaign Asia Agency of the Year records indicate GrowthOps is the only agency to place on the podium
In an industry defined by speed, shifting platforms, and relentless demands, staying motivated is often the hardest part of the job. For Cindy Khoo, a young media professional who has risen quickly over the past five years, the answer is not found in titles or timelines — but in people,
“Okay, numbers first,” the marketer says. “ROAS is green, CAC is stable, revenue’s on track. You did well this quarter.” “We did,” the agency replies. “That’s exactly why we wanted to talk.” The marketer looks up. “Uh oh. You sound worried.” “ Think of it as a confession,” the agency
Trapper Group has long been recognised as Malaysia’s most formidable independent media force – a homegrown powerhouse built not on global backing but on Malaysian grit, diverse talent and an unwavering belief that homegrown agencies can stand tall alongside multinational networks. Independence has never been a disadvantage. For Trapper, it
Some years feel like transitions. For Malaysian marketers, 2026 is shaping up to be a point where expectations reset and growth is reconsidered through a more structural lens. The question is no longer whether change is coming. It is whether organisations have adapted to a world where success is defined
As Malaysian marketers march into 2026, one question keeps surfacing in boardrooms, WhatsApp chats and agency war rooms: What does “meaning” actually mean now? For years, the industry treated it as a feel-good ideal — purpose, empathy, emotional pull. Inspiring, yes. But abstract. In a Marketing Magazine exclusive, Nizwani Shahar,
Trapper today announced the launch of Trapper Group’s Content Innovation Arm, a strategic expansion under its social media business pillar, Sticky Rice, designed to meet clients’ increasing need for high-volume, high-quality content designed for social, delivered at scale and at accessible costs. The initiative further bolsters Sticky Rice’s ambition of
Locala, a global leader in omnichannel advertising solutions, announced the launch of Omni Planner in Singapore. This strategic advancement is designed to help marketers overcome the growing complexity of phygital consumer behavior—where 70% of consumers now expect a seamless experience across online, in-store, and social channels — and the growing
