Naga DDB Tribal has been named Agency of the Year 2025 at the Kancil Awards, reaffirming its position as one of Malaysia’s most enduring and culturally impactful creative agencies. The agency secured multiple wins across a diverse slate of clients — Ayam Brand, Astro, CelcomDigi, and KFC — underscoring its
The media industry has reached a critical turning point. Agencies do not need more tools. They need intelligence. Over the last decade, countless dashboards, platforms and add on systems have entered the market. Instead of simplifying work, they have added more layers, more logins and more operational clutter. The result
By Mark Tungate The Paris production company founder describes how forging close relationships with clients and creatives helps her elevate luxury brands. Luxury brands occasionally work with big, traditional agencies. But they are also naturally attracted to a more boutique approach, infused as they are with craft, precision and refinement. In
Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors. Combining Broadsign’s content management system, ad serving, and buy- and sell-side capabilities with Place Exchange’s SSP and complementary solutions, the acquisition will bolster Broadsign’s
For decades, Malaysia’s brain drain was spoken about like a slow leak. Talent out. Value lost. This week in Parliament, the narrative shifted. Responding to a motion in the Dewan Rakyat on the need to introduce a Critical Occupation Remuneration Act, Deputy Health Minister Datuk Lukanisman Awang Sauni offered a
For over a year, the Omnicom–IPG merger has been spoken about in boardrooms, earnings calls and whisper networks like a weather system approaching land. Everyone knew it was coming. Nobody was quite sure what the storm would bring. Now, with the European Union’s unconditional clearance — the final regulatory domino
Ghosting means someone suddenly cuts off all communication without explanation. It usually happens in relationships, friendship, or even work situations. The person disappears, stops replying to messages, doesn’t pick up call, and essentially ‘vanishes’ as if they were a ghost. There are endless ghosting incidents between agency, client and more.
Advertising doesn’t die. It just ages badly. It clings to habits long after they’ve stopped working. Like a former star still demanding the same stage, the same spotlight, the same applause — even when the audience has already walked out. Influencer marketing is in that phase. All the noise is
I first met Neil French at the Wine Bar in Wisma Stephens. Somewhere between copy, courage and cigarettes. Not a stage. Not a seminar. Not a jury room with lanyards and name tags. Just a bar. Low lights. The smell of cigarettes. And the low thrum of advertising egos trying
Neil French has passed away. The industry has lost one of its sharpest minds and most influential storytellers. His career stretched from wild beginnings to global creative leadership, yet he will always be remembered for one thing above all: the power of his writing. He helped build Asia’s creative confidence.
