Nicole Tan has been appointed Meta’s new Country Director for Singapore. She will officially assume her new role on June 2, 2025. After nine years leading Meta in Malaysia, Nicole is looking forward to working with valued partners to support local businesses, creators and communities through the power of technology. She
The Association of Accredited Advertising Agents Malaysia (4As) recently held its 17th Biennial General Meeting, with an election to determine its Council office bearers who will serve the not-for-profit industry body for two years. Mr Tan Kien Eng, Chairman of McCann Erickson Malaysia, was elected as the new President, whilst
By The Malketeer How FAB Went From Industry Darling to a Ghost Network Mired in Debt and Deception It was supposed to be Indonesia’s gift to the global creative scene—a grassroots network of fiercely independent agencies bound not by contracts, but by a shared vision to elevate local talent and
Universal McCann (UM), the global media agency network powered by the mission to ‘Stand Against Bland’, has been appointed as the Media Agency of Record (AOR) in Malaysia for TCP Red Bull Malaysia, the world’s leading energy drink brand. UM’s remit includes all media duties such as strategy, planning, buying,
Darren Yuen’s assent to network CEO of IPG Mediabrands was a natural trajectory of an already remarkable journey. No stranger to the group, Darren’s previous 8 years saw him leading BPN, then Reprise and most recently as CEO of Initiative. In his first 100 days, he sits down with MARKETING
Chariot has retained its role as global social media agency for PICO, following a competitive pitch held earlier this year. The win extends a growing partnership now entering its third year, as PICO continues its push to expand brand influence and deepen engagement across international markets. The two-way pitch culminated
Sticky Rice, the rapidly expanding social-first agency under Trapper Group, has achieved two significant wins: the regional social media mandates for Kia APAC, the globally recognized automotive brand represented by their Master Agency, Innocean Malaysia, and Emborg, a prominent food company. The agency has been entrusted with providing a comprehensive
By The Malketeer Smarter, Safer Data Future for GroupM and WPP Open WPP has acquired data collaboration pioneer InfoSum—an acquisition set to supercharge the holding company’s artificial intelligence (AI) and first-party data capabilities. The deal, whose terms remain undisclosed, reflects WPP’s accelerating strategy to deepen its technological advantage in an
By The Malketeer A Power Play in the Global Arena: LinkedIn Recently Named R/GA its Global Strategic Creative Agency In a move that signals a strategic shift in LinkedIn’s global advertising approach, Publicis Media has secured the social platform’s lucrative media account, taking over from long-time partner Dentsu. This transition
By The Malketeer Creating Immersive Shopper Experiences into Heineken’s Premier Sponsorships Heineken has appointed WPP as its global partner for commerce and below-the-line (BTL) marketing. This partnership will see WPP harness the power of AI through its proprietary platform, WPP Open, to craft cutting-edge brand experiences designed to captivate consumers
