Archetype Malaysia has deepened its relationship with HEINEKEN Malaysia Berhad, securing the public relations agency-of-record mandate for Tiger Beer Malaysia for 2026 while renewing its partnership with Guinness Malaysia. The expanded remit follows a competitive pitch and reflects HEINEKEN Malaysia’s growing confidence in Archetype’s earned-led, culturally grounded communications approach—one that
Undeterred by the changes within the global advertising arena, The Shout Group’s growth continues unabated. Via its component agency brands SHOUT (aka FCB SHOUT) and Ignite, the fully Malaysian owned and operated advertising group has, in the past three months, added a number of blue chip clients to an already
Grey KL, a part of the Ogilvy Group Malaysia, has been reappointed as the lead creative agency for Coway Malaysia for 2026. This significant decision reinforces a long-standing partnership that began in 2017, underscoring Grey’s pivotal role in shaping Coway’s brand identity and propelling its market leadership. For nearly a
Hakuhodo Inc. and Hakuhodo DY ONE Inc. have announced the rollout of the H+ framework in Malaysia, strengthening collaboration between Hakuhodo Malaysia and Kingdom Digital. The move brings both agencies into a more unified ecosystem aimed at accelerating digital transformation and performance-led marketing for brands in the market. Launched globally
For 18 years, Rudy Khaw sat at the nerve centre of one of Southeast Asia’s most audacious brands. As CEO of AirAsia Brand Co., he helped shape not just campaigns, but a cultural ecosystem – one that blurred aviation with pop culture, commerce with entertainment, and branding with belief. Which
GrowthOps Asia has been appointed the lead creative, social media, and SEO agency for Volkswagen Singapore, following a competitive pitch concluded in December 2025. The appointment places GrowthOps at the centre of one of Asia’s most demanding automotive markets, where brand visibility, digital discovery and performance-led storytelling increasingly determine consideration
dentsu Malaysia has appointed Nick Drew as managing partner, data, and tech, reinforcing its ambition to integrate data, technology and media as Malaysian brands navigate an increasingly complex digital ecosystem more tightly. Drew will report to Bala Pomaleh, CEO of dentsu Media Malaysia, and will lead the agency’s expanded data
GO Communications has announced the appointment of Andreas Vogiatzakis as its Non-Executive Chairman, marking a significant milestone for the 20-year standing, independent agency, while sending a strong signal across Malaysia’s marketing, media and communications landscape. Widely regarded as one of the most respected figures in the industry both locally and
Omnicom Media Asia Pacific (OM APAC) has unveiled its 2026 Trends Report on the back of the recent Consumer Electronics Show (CES) in Las Vegas, exploring the key themes and trends across media, technology, and consumer behaviour shaping the new year. Inspired by recurring themes observed over the past year
Naga DDB Tribal has been appointed as the creative agency-of-record for Brand and Marketing Services for U Mobile following a rigorous multi-agency pitch. The appointment, which started officially January 1st 2026, signals the start of a strategic partnership, with Naga entrusted to support brand strategy, integrated marketing communications, and always-on
