The Malaysia Digital Economy Corporation (MDEC) has issued an open request for proposal (RFP) to appoint a new social media agency, as it looks to strengthen its digital presence and audience engagement across key platforms. Open to Malaysian-registered agencies, the RFP calls for strategic and creative social media services that
Catcha Digital Berhad has deepened its presence in Malaysia’s digital media landscape, with its wholly-owned subsidiary, iMedia Asia, increasing its stake in Headline Media from 30% to 80%. The additional 50% equity was acquired for RM4 million, funded entirely through internally generated funds, following the execution of a supplemental agreement
Uday Desai, most recently Managing Director of Creative at dentsu Creative Malaysia, has officially exited the agency, with his final day at the network recorded as 31 December 2025. Desai’s departure marks a notable leadership change at dentsu’s Malaysian creative arm as the network begins 2026 with strategic reshuffles and
Dentsu Malaysia has been appointed by leading water, air, and home wellness specialist, Coway Malaysia, to lead creative development for its key product campaigns, following a competitive pitch. Under the new partnership, dentsu Malaysia will take on selected key campaigns with a focus on delivering high-impact creative storytelling and seamless
In an era where Gen Z entrepreneurship is often associated with short-term side hustles, a group of founders born in 1999 is proving that longevity wins over trends. Based in Malaysia, Marvant has bypassed the typical startup hype to build a sustainable, high-growth digital marketing agency in one of the
GrowthOps Asia has secured a fourth consecutive recognition (2022 to 2025) in Campaign Asia’s Southeast Asia Customer Engagement Agency of the Year category, taking Silver for 2025. The agency says publicly available Campaign Asia Agency of the Year records indicate GrowthOps is the only agency to place on the podium
In an industry defined by speed, shifting platforms, and relentless demands, staying motivated is often the hardest part of the job. For Cindy Khoo, a young media professional who has risen quickly over the past five years, the answer is not found in titles or timelines — but in people,
“Okay, numbers first,” the marketer says. “ROAS is green, CAC is stable, revenue’s on track. You did well this quarter.” “We did,” the agency replies. “That’s exactly why we wanted to talk.” The marketer looks up. “Uh oh. You sound worried.” “ Think of it as a confession,” the agency
Trapper Group has long been recognised as Malaysia’s most formidable independent media force – a homegrown powerhouse built not on global backing but on Malaysian grit, diverse talent and an unwavering belief that homegrown agencies can stand tall alongside multinational networks. Independence has never been a disadvantage. For Trapper, it
Some years feel like transitions. For Malaysian marketers, 2026 is shaping up to be a point where expectations reset and growth is reconsidered through a more structural lens. The question is no longer whether change is coming. It is whether organisations have adapted to a world where success is defined
