When Charlene Ree speaks about growth, it’s never just about geography—it’s about momentum. So when the CEO of EternityX Marketing Technology says, “We’re scaling with purpose,” she means putting real people in the places where opportunity lives. That place, right now, is Malaysia. Fresh off the heels of a 121%
By The Malketeer Coca-Cola’s alliance with WPP’s OpenX marks a new chapter in agile, AI-driven, and open-source brand building When Coca-Cola first partnered with WPP to launch OpenX in 2021, it wasn’t just a shift in agency structure, it was a bold experiment in what marketing could become. Fast forward
Ampersand Advisory introduced CUT! – Malaysia’s premier horror short film competition designed to spotlight daring, original voices in genre storytelling. CUT! is the country’s biggest platform dedicated to discovering, nurturing, and showcasing emerging storytellers in horror. Open to Malaysians aged 18 and above, CUT! invites original completed short horror films
M+C Saatchi Group Malaysia today rolls out a bold new brand identity and officially launches Cultural Power – its proprietary approach that dives beneath surface data to surface the cultural truths driving consumer behaviour. The Case for Cultural Power Brands that lead with cultural relevance grow 6× faster than those
McCann Worldgroup India has been recognized at the One Show Awards 2025 with a total of seven accolades, including one Silver, one Bronze, and five Merit Awards across key categories. The agency’s campaign “Fit My Feet” for Buckaroo Footwear was awarded a Silver in the IP & Product Design category
By The Malketeer GroupM Poised to Propel Lululemon’s Ambitious Asian Expansion In a bold move to deepen its presence across Asia, Lululemon has entrusted its media account to GroupM, covering key markets such as Hong Kong, Macau, and Southeast Asia. This strategic partnership, forged through a competitive pitch against incumbent
The Webby Awards announced today that Fishermen Integrated, Malaysia’s award-winning creative agency, has earned three prestigious Honoree distinctions at the 29th Annual Webby Awards for its outstanding digital execution on the “PETRONAS 50th Anniversary Digital Experience.” The categories awarded include: Best Visual Design Function Best Mobile User Interface (Mobile Features)
Not a Merger, But a Strategic Financial Realignment WPP has announced a significant organisational shift, moving renowned creative agency Grey under the umbrella of Ogilvy, transitioning it away from its previous reporting structure within the AKQA Group. The move, first reported by Adweek, is aimed at realigning the agency’s creative
At DEPT®, innovation is in their DNA. Asher Wren, SVP of Growth in the Americas, gives us an inside look at how the agency’s bold, unconventional thinking drives success for global brands like Google, eBay, and Constellation. From a reimagined pitch for luxury wine to the intersection of tech and
While others talk about breaking silos, Havas built a model to erase them. The Village concept, now present in over 70 locations globally, remains the backbone of the group’s integrated offer. Global Chief Transformation and Growth Officer Tracey Barber discusses how the agency’s Village model and new Converged strategy are
