By The Malketeer In a festival season often filled with glittering visuals and brand-heavy messaging, Watsons Malaysia chose a different kind of sparkle this Deepavali. The kind that comes from shared laughter, family chaos, and the warmth of being home. “Oli-Ways With Me” is more than a festive ad; it’s
By The Malketeer In a country where family drama is as much a part of the festive season as murukku and marigolds, Julie’s has struck emotional gold. With its debut Deepavali short film The Duel, the iconic Malaysian biscuit brand dives into the heart of family relationships — where affection
By The Malketeer Let’s be honest, no one enjoys picking up dog poo. It’s the great equaliser of pet ownership, equal parts love and humiliation. But what if that grim, squishy moment could be turned into a stroke of marketing brilliance? That’s exactly what Lyka, Australia’s fresh dog food brand,
In an industry overwhelmed with data but starved of clarity, M+C Saatchi Performance has launched M+C Saatchi OneView, a new unified measurement platform that helps marketing teams finally answer the question: “Is our media driving real business growth?” M+C Saatchi OneView combines Media Mix Modeling (MMM), attribution, and incrementality testing
By The Malketeer When most car launches follow a predictable script of glossy ads and showroom unveilings, Havas Malaysia decided to play by a different rulebook. For the Proton e.MAS 5, the agency created the MISI 5 Tour — a campaign that asked a simple but radical question: What if
Oral care brand Fresh & White pays homage to East Malaysia by celebrating its talented people, culture and their homeland. Launched this month, the regional campaign is led by a lively video ad starring popular Bornean singer, Hairee Francis, leading a flash mob as they sing and dance to a
McCann Worldgroup India is proud to announce the first-ever Diwali Campaign for L’Oréal Paris with the belief that Diwali shines where you shine. Conceptualized, developed and executed by Prasoon Joshi, Chief Creative Officer & CEO of McCann Worldgroup India, along with the McCann team, the campaign celebrates the light that
In a bold move to champion sustainability and mental well-being, L’Oréal Groupe in Thailand has launched “Beauty Inside Out”, a social impact initiative that transforms expired cosmetic products into tools for art therapy. Instead of being discarded, thousands of expired beauty products were repurposed into art therapy kits designed in
Naga DDB has partnered with Astro to bring audiences a hauntingly beautiful campaign for Bride From the Past, an Astro Original supernatural period drama that explores love, loss, and the courage to let go. At first glance, Bride From the Past appears to be a tale of romance between worlds
Researchers warn that hyper-realistic scenes could blur truth and accelerate misinformation OpenAI’s newest AI video app, Sora 2, was meant to showcase the future of creative storytelling. Instead, its first week online turned into a case study of AI’s darker side. Launched with much fanfare and a built-in social feed
