THE SHOUT GROUP, together with Tropicana Twister, has marked a historic milestone with its Ramadan and Raya campaign, ‘Gandakan Kebaikan bersama Tropicana Twister’. The initiative not only inspired Malaysians to multiply acts of kindness but also secured a place in the Malaysia Book of Records. The uplifting digital campaign encouraged
The Epica Awards is doubling down on what sets it apart — a press-only jury. The 2025 Call For Entries stars creative heavyweights Sir John Hegarty, Co-Founder and Creative Director of The Business of Creativity; Vicki Maguire, CCO of Havas London; and Marco Venturelli, CEO & CCO of Publicis Conseil.
By The Malketeer Step into a shop in the heart of Bangkok and you’ll see shelves lined not with talismans or charms, but with millions of real scammer phone numbers. No incense, no fortune-bringing trinkets—just the harsh truth printed in black and white. This is The Unlucky Numbers Shop, dentsu
By The Malketeer Merdeka season is often defined by fireworks, flags, and brand campaigns that tug at patriotic heartstrings. This year, Hektar REIT has gone a step further. Its nationwide initiative, ‘Satu Bumbung, Satu Jiwa’ (One Roof, One Soul.), turns six of its malls into community stages, celebrating Malaysia’s diversity
Lately, there has been a lot of talk about pitching guidelines touching on reimbursement, new models and whether constant tendering is healthy for the industry. As a CMO, I understand the frustration agencies feel over constant pitches, shrinking margins and short-term contracts. But hear me out… But from the brand
For a decade, the APPIES Malaysia has been more than just a marketing show. It has been the battleground of bold ideas, the launchpad for legends, and the only event in Malaysia where live presentations meet live judging. One month ago, 143 submissions were presented to 24 senior marketers over
Recently, I attended a very interesting event by IAA Malaysia talking about Cannes Lions where speakers shared insights from the 2025 Cannes Festival of Creativity. One of the most pertinent topics discussed was: How can Malaysia win at Cannes Lions 2026? As the Malaysia rep for Cannes Lions, and having
By The Malketeer In the crowded, noisy space of modern advertising, originality is the most prized currency. Or so we tell ourselves. Which is why, when two iconic brands in different markets rolled out campaigns anchored on strikingly similar taglines—“It’s a McD Thing” and “That’s a Nando’s Thing”—it’s tempting to
In a bold move to cut through the cluttered diaper market, leading premium diaper brand Applecrumby has partnered with creative agency Kingdom Digital to launch “Kisah Kasih Ibu,” an integrated campaign celebrating the universal love and sacrifice of motherhood. The campaign, which includes an emotive film airing in GSC cinemas,
By The Malketeer When beer and football meet, the chemistry is almost ritualistic. Guinness has tapped directly into that shared passion with its new global campaign, “Lovely Day for Guinness”, celebrating its flagship sponsorship of the Premier League. Crafted with London agency AMV BBDO, the campaign doesn’t romanticise football through
