Advertising

Letter To Editor: Performance Is The Real Currency

Lately, there has been a lot of talk about pitching guidelines touching on reimbursement, new models and whether constant tendering is healthy for the industry. As a CMO, I understand the frustration agencies feel over constant pitches, shrinking margins and short-term contracts. But hear me out… But from the brand

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APPIES Malaysia 2025: Defining A Decade of Marketing Milestones

For a decade, the APPIES Malaysia has been more than just a marketing show. It has been the battleground of bold ideas, the launchpad for legends, and the only event in Malaysia where live presentations meet live judging. One month ago, 143 submissions were presented to 24 senior marketers over

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How can Malaysia win at Cannes Lions?

Recently, I attended a very interesting event by IAA Malaysia talking about Cannes Lions where speakers shared insights from the 2025 Cannes Festival of Creativity. One of the most pertinent topics discussed was: How can Malaysia win at Cannes Lions 2026? As the Malaysia rep for Cannes Lions, and having

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The Battle of the ‘Thing’: Nando’s Malaysia and McDonald’s India

By The Malketeer In the crowded, noisy space of modern advertising, originality is the most prized currency. Or so we tell ourselves. Which is why, when two iconic brands in different markets rolled out campaigns anchored on strikingly similar taglines—“It’s a McD Thing” and “That’s a Nando’s Thing”—it’s tempting to

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Guinness Celebrates Football Rituals in Global Campaign

By The Malketeer When beer and football meet, the chemistry is almost ritualistic. Guinness has tapped directly into that shared passion with its new global campaign, “Lovely Day for Guinness”, celebrating its flagship sponsorship of the Premier League. Crafted with London agency AMV BBDO, the campaign doesn’t romanticise football through

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