TROPICANA TWISTER & THE SHOUT GROUP STEERS

‘MULTIPLY THE GOODNESS’ TOWARDS BIGGER RESULTS

The second-year campaign rooted in everyday acts of kindness during Ramadan has culminated in the handover of homes to underserved communities in Malaysia.

Tropicana Twister celebrates the completion of ‘Gandakan Kebaikan’ (Multiply the Goodness), a Ramadan campaign that’s returned for the second year in a row.

This year, the campaign aimed higher, scaling bigger for larger impact, mobilising public participation to help build homes for underprivileged families across Malaysia, including Orang Asli communities, in support of EPIC Homes’s Project 100 initiative.

Conceptualised and executed by THE SHOUT GROUP, the campaign was built around a simple digital activation designed to make participation easy and accessible.

The initiative encouraged Malaysians to log their everyday good deeds and contribute them to a shared experience online; turning small actions into a collective force for good, supporting families in need, and ultimately helping to build homes that provide dignity and stability.

Johson-Oei, Founder & CEO of EPIC Homes (first row left) and Jennifer Lee (first row right), Head of Marketing, PepsiCo Malaysia Beverages with the team from THE SHOUT GROUP

“From the start, we wanted to create something simple but meaningful for Ramadan,” said Syahriza Badron, Managing Director of THE SHOUT GROUP. “ThroughGandakan Kebaikan or ‘Multiply the Goodness’, we connected everyday actions to a larger purpose – allowing people to see how small acts, when combined, can bring real change to communities in need.”

“At EPIC, our efforts go way beyond building houses,” said John-Son Oei, Founder & Chief Epic Officer of EPIC Homes. “We empower communities by improving their living conditions, with development projects like water systems, play spaces for children and even small businesses.”

Johnson and Jennifer with future homeowners

This year’s‘Gandakan Kebaikan’ campaign generated almost seven times more contributions than last year, reflecting a deeper level of participation nationwide

Jennifer Lee, Head of Marketing, PepsiCo Malaysia Beverages, said, “It has truly been an honour to support this mission for good. At Tropicana Twister, we believe in creating campaigns that go beyond engagement to deliver real impact.

Working with THE SHOUT GROUP, what started as a simple mission to do good grew into a larger-than-life, nationwide movement, helping raise RM200,000 for EPIC Homes’ Project 100.”

Build day with EPIC Homes and Tropicana Twister

With ‘Gandakan Kebaikan’, THE SHOUT GROUP reinforces its belief in creativity that not only connects with people, but also drives tangible outcomes – helping brands turn purpose into meaningful action.