Marketing became a science. We chased clicks. We fed the algorithm. And somewhere along the way, we forgot the people.
Culture was pushed to the sidelines unless it came neatly packaged with metrics. We optimised for dashboards instead of dialogue. We spoke in CTRs and CPMs, not in stories and symbols. In the rush to quantify everything, we diluted the very thing that gives marketing its magic: human connection.
But the best marketers know a truth the spreadsheets can’t measure — fandom isn’t a funnel, it’s a fire. It’s not something you move consumers through; it’s something that moves them. It is irrational, unmeasurable at times, and fiercely powerful. It’s the roar of the stadium, the loyalty to a brand that “just gets me,” the micro-communities that shape how people see themselves in the world.
RISE OF THE TRIBES is our wake-up call. This 21st edition of the Malaysian Media Conference puts the spotlight back on people — reframing “Share of Voice” through the lens of consumer tribes. Tribes that aren’t defined by demographics, but by shared values, passions, and cultural codes.
We’ll decode how The Faithful align their media choices with their beliefs. How The Game-driven live and breathe sports content. How The Family tribe is reshaping entertainment, product, and media consumption around togetherness. And how other emerging tribes are rewriting the rules of influence far from the old guard’s playbook.
On November 4, 2025, we’re bringing together media strategists, brand leaders, storytellers, and cultural observers to share case studies, fresh data, and lived experiences from the frontlines of tribe-driven marketing. We’ll explore how passion points become growth points, and how resonance — not just reach — becomes the ultimate metric.
This Conference features industry`s leaders as keynote speakers, speakers and panelists sharing their insights and knowledge in the media landscape.
Secure your spot: https://marketingmagazine.com.my/mmc/2025/
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