Pos Malaysia is lacing up for something fresh. The nation’s leading post and parcel service provider has teamed up with local footwear label SNIIKA for an exclusive limited-edition sneaker drop — the first collaboration of its kind between the two homegrown names.
Priced at RM130, the sneakers are available for pre-order from 25 August to 12 September 2025, with collection beginning 25 November. Fans can lock in their pair online at shop.pos.com.my or head to any Pos Malaysia outlet nationwide during the pre-order period.
The collab celebrates Malaysian creativity and design, all while championing the #LokalSapotLokal movement. The sneakers feature a custom colourway in Pos Malaysia’s signature red, white, and blue — a nod to its heritage, reimagined for the fashion-forward.
Interestingly, the idea was sparked earlier this year during a one-on-one session between an employee and Fiona Liao, Pos Malaysia’s Group Chief Marketing, Communications and Sustainability Officer. When the bold suggestion of creating sneakers under the Pos Malaysia name was floated, Fiona’s response was instant: “Let’s do it!” Fast forward, and Pos Malaysia x SNIIKA is now a reality.
Beyond the drop, the project reflects Pos Malaysia’s broader ambition to evolve beyond stamps and traditional campaigns, embracing creativity while staying rooted in its legacy. By joining forces with SNIIKA — known for its craftsmanship and contemporary style — Pos Malaysia is showing that supporting local doesn’t mean compromising on quality.
More than just a sneaker release, the collaboration sends a signal to Malaysia’s creative ecosystem: local brands can make big statements when they team up.
Share Post:
Haven’t subscribed to our Telegram channel yet? Don’t miss out on the hottest updates in marketing & advertising!
