By The Malketeer
Malaysia will play host to the largest celebration of Southeast Asian music, arts, and culture this October as Riuh X Asean 2025 takes over the city.
Announced by Communications Minister Datuk Fahmi Fadzil, the 10-day event will run from 17 to 26 October, coinciding with Malaysia’s Asean chairmanship year.
It aims to spark cross-border collaborations, open up fresh economic opportunities, and strengthen creative ties across the region.
The Riuh X Asean Marketplace, scheduled from 22 to 26 October, will be a key highlight, bringing together over 200 brands and more than 100 food and beverage vendors from Malaysia, Singapore, Thailand, Indonesia, and the Philippines.
Creative Activation Programmes
Visitors can also expect over 40 live performances, 30 interactive workshops, and 20 creative activation programmes, including networking sessions for entrepreneurs and creative industry players worldwide.
“This event brings together art, creativity, music, and entrepreneurship from Malaysia and fellow Asean nations,” said Fahmi.
“It reflects the Asean 2025 vision of unity, inclusivity, and sustainability.”
A major first for the event will be FrequenSEA, the inaugural Asean music conference taking place on 21 and 22 October.
Congregation of Creativity, Culture, Commerce
It will gather around 200 participants, from musicians and producers to industry leaders, to discuss the future of the Southeast Asian music scene.
In the lead-up to the main festival, Riuh will also stage a series of pop-up galleries around the Klang Valley from 1 October, featuring music performances, comedy acts, spoken word, poetry sessions, and art exhibitions.
Organisers are expecting more than 30,000 attendees across the full programme, positioning Riuh X Asean 2025 as a landmark platform for creativity, culture, and commerce in the region.
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