Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2025 winners this evening at its annual Awards Ceremony in Singapore.
In a shining moment for Malaysia, the Grand Prix in the Outdoor category went to ‘Heidden in Plain Sight’ for Heineken by Leo out of the 187 entries received. A total of 15 Spikes were awarded in the category including 3 Gold, 4 Silver, 7 Bronze.
“This year’s Spikes Asia Awards have once again demonstrated the exceptional creative calibre across the Asia Pacific region. From bold storytelling to breakthrough innovation, the winning work reflects a deep understanding of audiences and the powerful role creativity plays in driving both cultural and business impact. It’s inspiring to see APAC continue to push boundaries and equally exciting to welcome Kazakhstan to the stage with their first Grand Prix wins,” shares Philip Thomas, Chairman, Spikes Asia.
Mandy Neo, Director, Spikes Asia, added: “The diversity of work we saw this year speaks volumes about the evolution of creativity across APAC. More than ever, the winning campaigns show how bold, insight-driven ideas can deliver tangible business results. This year’s winners exemplify the power of creativity not just to inspire, but to drive growth and impact in meaningful, measurable ways.”
This year’s Grand Prix winners are:
Audio & Radio
From 68 entries received, 7 Spikes were awarded: 2 Gold, 1 Silver, 3 Bronze and the Grand Prix that went to ‘Cold Call Back Service’, for DB, by Special, Auckland.
Brand Experience & Activation
From 323 entries received, 25 Spikes were awarded: 3 Gold, 7 Silver, 14 Bronze and the Grand Prix that went to ‘The Match That Sells’, for Silver Wolf Whiskey, by TBWA THAILAND \ Juice, Bangkok.
Creative Commerce
From 60 entries received, 5 Spikes were awarded: 1 Gold, 1 Silver, 2 Bronze and the Grand Prix that went to ‘Certified Toasters’, for Goodman Fielder, by DDB New Zealand, Auckland.
Creative Data
From 36 entries received, 4 Spikes were awarded: 1 Gold, 1 Silver, 1 Bronze and the Grand Prix that went to ‘Turf Finder’, for Gatorade, by Leo, Mumbai.
Creative Effectiveness
From 32 entries received, 5 Spikes were awarded: 1 Gold, 2 Silver, 1 Bronze and the Grand Prix that went to ‘Shop ALDI First’, for ALDI Australia, by BMF, Sydney.
Creative Strategy
From 134 entries received, 14 Spikes were awarded: 2 Gold, 4 Silver, 7 Bronze and the Grand Prix that went to ‘How the Unofficial State of the Nation saw Australian Lamb leap to new heights’, for Meat & Livestock Australia, by Droga5, Part of Accenture Song, Sydney.
Design
From 103 entries received, 10 Spikes were awarded: 1 Gold, 4 Silver, 4 Bronze and the Grand Prix that went to ‘Fit My Feet’, for Buckaroo Footwear, by McCann, Gurgaon.
Digital Craft
From 43 entries received, 5 Spikes were awarded: 1 Gold, 1 Silver, 2 Bronze and the Grand Prix that went to ‘HERITAGE DATABANK’ for World Heritage (Gunkanjima), by Dentsu Inc., Tokyo.
Direct
From 198 entries received, 18 Spikes were awarded: 3 Gold, 5 Silver, 9 Bronze and the Grand Prix that went to ‘The KITKAT Break Chair’, for Nestlé, by VML, Sydney.
Entertainment
From 101 entries received, 10 Spikes were awarded: 1 Gold, 4 Silver, 4 Bronze and the Grand Prix that went to ‘No Smiles’, for Mcdonald’s Japan, by TBWA\HAKUHODO, Tokyo.
Film
From 328 entries received, 24 Spikes were awarded: 3 Gold, 9 Silver, 11 Bronze and the Grand Prix that went to ‘Night Fishing’, for Ioniq, by INNOCEAN / Hyundai Motor Company, Seoul.
Film Craft
From 206 entries received, 20 Spikes were awarded: 4 Gold, 6 Silver, 9 Bronze and the Grand Prix that went to ‘Jindal Steel – The Steel Of India’, for Jindal Steel and Power, by Early Man Film, Mumbai / Kondurkar Studio, Delhi.
Gaming
From 35 entries received, 3 Spikes were awarded: 1 Silver, 1 Bronze and the Grand Prix that went to ‘Killabyte’, Spark New Zealand, by Colenso BBDO, Auckland.
Glass: The Award for Change
From 23 entries received, 3 Spikes were awarded: 2 Glass Spikes and the Grand Prix that went to ‘Transition Body Lotion’, for Vaseline, by Ogilvy, Singapore.
Grand Prix for Good
The Grand Prix for Good was awarded to ‘Visiongram’, for Visiongram, by Dentsu Inc., Tokyo.
Healthcare
From 123 entries received, 13 Spikes were awarded: 2 Gold, 5 Silver, 5 Bronze and the Grand Prix that went to ‘Eye Test Menu’, for Titan Eye +, by Ogilvy, Bangalore.
Industry Craft
From 55 entries received, 6 Spikes were awarded: 1 Gold, 1 Silver, 3 Bronze and the Grand Prix that went to ‘Yoga Village’, for adidas, by TBWA\GROUP CHINA, Shanghai.
Innovation
From 35 entries received, 5 Spikes were awarded: 1 Gold, 1 Silver, 2 Bronze and the Grand Prix that went to ‘Adoptable, by Pedigree’, for Pedigree, by Colenso BBDO, Auckland.
Integrated
From 23 entries received, 3 Spikes were awarded: 1 Silver, 1 Bronze and the Grand Prix that went to ‘Get Almost, Almost Anything, Maybe Even Andy Murray’, for Uber Eats, by Special, Sydney.
Media
From 233 entries received, 20 Spikes were awarded: 2 Gold, 5 Silver, 12 Bronze and the Grand Prix that went to ‘The National Sport of Kazakhstan’, for RUH Fighting, by GFORCE, Almaty.
Music
From 39 entries received, 4 Spikes were awarded: 1 Gold, 1 Silver, 1 Bronze and the Grand Prix that went to ‘AIDAKHAR’, for Old Spice, by Proctor & Gamble / NOTO Agency, Almaty.
Outdoor
From 187 entries received, 15 Spikes were awarded: 3 Gold, 4 Silver, 7 Bronze and the Grand Prix that went to ‘Heidden in Plain Sight’, for Heineken, by Leo, Kuala Lumpur.
PR
From 159 entries received, 12 Spikes were awarded: 3 Gold, 2 Silver, 6 Bronze and the Grand Prix that went to ‘36 Months’, for Public Policy Campaign, by Supermassive/ FINCH, Sydney.
Print & Publishing
From 45 entries received, 4 Spikes were awarded: 1 Gold, 1 Silver, 1 Bronze and the Grand Prix that went to ‘Times of India – Ink of Democracy’, for Times of India, by Havas, Mumbai.
Social & Influencer
From 170 entries received, 13 Spikes were awarded: 2 Gold, 3 Silver, 7 Bronze and the Grand Prix that went to ‘Transition Body Lotion’, for Vaseline, by Ogilvy, Singapore.
This year’s Special Awards winners are:
Asia-Pacific Agency of the Year
1. COLENSO BBDO, Auckland, New Zealand
2. OGILVY, Singapore
3. McCANN, Gurgaon, India
Independent Agency of the Year
1. SPECIAL, Sydney, Australia
2. SPECIAL, Auckland, New Zealand
3. KONDURKAR STUDIO, Delhi, India
Network of the Year
1. OGILVY
2. DENTSU
3. TBWA WORLDWIDE
Media Network of the Year
1. ESSENCEMEDIACOM
2. ZENITH
3. MINDSHARE
Spikes Palm
1. EARLY MAN FILM, India
2. AOI PRO., Japan
3. HUNGRY FILMS, India
Strategy & Effectiveness Agency of the Year
1. BMF, Sydney, Australia
2. DROGA5, PART OF ACCENTURE SONG, Sydney, Australia
3. LEO, Seoul, South Korea
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