McCann Worldgroup Asia Pacific Shines at Spikes Asia 2025 with Meaningful Wins Across the Region

McCann Worldgroup Asia Pacific is celebrating a stellar performance at the Spikes Asia 2025, earning nine prestigious awards that recognize the best in creative communication and marketing effectiveness across the Asia Pacific region: one Grand Prix, one Glass Spike, three Gold Spikes, three Silver Spikes and one Bronze Spike. McCann Gurgaon also took home the title of India Agency of the Year.

Leading the charge was the Grand Prix win in Design: Medical Products for “Fit My Feet” for Buckaroo Footwear – an innovative campaign that reimagines accessible design through the lens of inclusivity and user empowerment. The campaign also clinched a Gold Spike in Brand Experience & Activation: Breakthrough on a Budget and a Silver Spike in Brand Experience & Activation: Single Market Campaign.

Another highlight was the agency’s work for ESAF Small Finance Bank, “Dabba Savings Account,” which garnered two Gold Spikes for Brand Experience & Activation: Customer Acquisition & Retention and Creative Commerce: Customer Acquisition & Retention.

The campaign also won a Silver Spike in Brand Experience & Activation: Social Behavior & Cultural Insight and Glass Spike: The Award for Change – celebrating its cultural relevance and powerful contribution to financial inclusion and social empowerment.

Demonstrating the depth of McCann Worldgroup’s creative talent across the region, HERO/McCann Australia was awarded a Silver Spike in Digital Craft: AI Storytelling for “Mindography” (Instax) and a Bronze Spike in Brand Experience & Activation: Integrated Brand Experience for “The C-HR Diamond Collection” (Toyota).

“These honors from the Spikes Asia Awards are a testament to the global power of creativity and storytelling. These campaigns go above and beyond brand building to make a difference on real human communities, from women in rural India to individuals reconnecting with memory,” said Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO & CCO of McCann Worldgroup India.

“I am incredibly proud of our teams across the region. It is the quality of their ideas, vision and craft that made these campaigns resonate deeply not only just locally, but internationally.”

Building on this reflection, Valerie Madon, Chief Creative Officer, McCann Worldgroup Asia Pacific, added, “It is incredibly heartening and humbling for our work to be recognized across such a diverse range of categories at the Spikes Asia Awards.

These wins demonstrate how creativity – whether in brand experience & activations, design or creative commerce – is a strong propelling force for brands to drive powerful social impacts across the region. Special congratulations to our teams in India for their Agency of the Year recognition.”

These achievements reinforce McCann Worldgroup’s ongoing mission to deliver work that resonates deeply, performs meaningfully, and lives up to its promise of “Truth Well Told.”

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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2024 to May 2025

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