Adelene is a seasoned professional with over 25 years in strategic branding, marketing, sustainability, and corporate communications.
Currently serving as the General Manager for Group Brand Marketing & Corporate Communications at S P Setia Berhad, she plays a pivotal role in driving the company’s brand strategy and communication initiatives.
Adelene is a previous jury member for Malaysia’s coveted APPIES, Effie and Media Specialist Awards.
What sets her apart is her ability to adapt, collaborate and lead with clarity. The challenges at S P Setia require more than just marketing expertise; they called for strong leadership, strategic thinking and stakeholder management.
By bringing different teams together and creating a clear, compelling brand vision, Adelene has helped reinforce S P Setia’s standing in the industry.
In 2024, S P Setia Berhad commemorated its 50th anniversary with notable marketing campaigns that underscored its commitment to community engagement and cultural appreciation.
Adelene will be honored at the Malaysian CMO Awards 2024 Discovery edition on April 25 in an special Induction Ceremony at the exclusive Malaysian Petroleum Club, and joined by over 40 celebrated marketing leaders in Malaysia.
Event details: https://marketingmagazine.com.my/shop/marketing/the-malaysian-cmo-2024-awards/
Presenting Sponsors are Ampersand Advisory, FCB SHOUT, GO Communications, GroupM, IPG Mediabrands and Moving Walls.
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