Top 10 Experts’ Choice Awards CNY 2025 winners!

Festive ad producers have continued to put out inspiring work for the last year despite the multitude of challenges they’ve been faced with.

Hence, we did our part and carried on with our Experts’ Choice Awards to help the industry decide which brand, agency and production house did its best for Chinese New Year this year.

Our robust industry wide survey this time recorded 6500 validated and unique voters. We weeded out those who tried to vote for their own work, either directly or through third party invested partners.

Our rankings are based purely on readers’ choices, and not on how many million YouTube views, etc.

The top 10 winners, in no particular order, for the 2025 Experts Choice Awards CNY edition are…

100 FOLD of Health, Luck & Prosperity!

Client: 100PLUS

Agency: Havas Malaysia

Production House: Gurafu Post

Etiqa CNY 2025 – One-up

Client: Etiqa

Production House: Mastermind Group Sdn Bhd

Counterpain Where Hearts Meet, Warmth Lingers

Client: Counterpain

Agency: Pocca Dot Media Sdn Bhd

Production House: We R Production Sdn Bhd

The Wish | 祝福

Client: McDonald’s Malaysia

Agency: Leo Burnett Malaysia

Production House: D Moving Pictures

Beyond Winter, Spring Awaits

Client: Hong Leong Bank

Agency: M&C Saatchi

Production House: Fastman Studios

Cat Hei Lam Mun | Abah Saya Uncle Mike

Client: 7up

Agency: Astro Media Solutions

Production House: Astro Shaw Sdn. Bhd.

The Empty Chair

Client: Air Selangor

Agency: Petak & Peti Tv Production

Production House: Petak & Peti Tv Production

The Reunion Drive

Client: AmBank (M) Berhad

Agency: Hakuhodo Malaysia

Production House: Ronin XP

Threads of Hope

Client: Magnum 4D

Agency: The Clan

Production House: Director’s Think Tank

庭外有情 The Family Trial

Client: MR.DIY

Production House: WAYANG PICTURES