THE SHOUT GROUP, together with Tropicana Twister, has marked a historic milestone with its Ramadan and Raya campaign, ‘Gandakan Kebaikan bersama Tropicana Twister’. The initiative not only inspired Malaysians to multiply acts of kindness but also secured a place in the Malaysia Book of Records.
The uplifting digital campaign encouraged Malaysians to journal their acts of kindness, culminating in RM200,000 worth of care packages distributed to 5,000 underprivileged families and recognition for the “Most Digital Journals Collected in an Online Campaign.”
In just six weeks, the effort rallied over 13,000 acts of kindness and delivered more than 50,000 meals through partnerships with Kechara Soup Kitchen and The Lost Food Project. Beyond the numbers, it captured the true spirit of Ramadan and Raya — proving that even the smallest deeds can ripple outward to create meaningful change.
“The beauty of this campaign lies in its simplicity — every small act of kindness had the power to ripple outward and touch lives in a real, tangible way. By combining creativity with purpose, we were able to design an initiative that didn’t just resonate emotionally but also delivered measurable social impact. To see it recognised by the Malaysia Book of Records makes it even more meaningful for everyone involved,” said Syahriza Badron, Managing Director of THE SHOUT GROUP.
“The response received was heartfelt, powerful, and genuine. Each journalled deed, no matter how small, helped build something meaningful. We witnessed the impact firsthand, as joy and gratitude lit up the faces of those we reached. Being recognised by the Malaysia Book of Records is truly an honour, but beyond the accolade, we are heartened to have served thousands of underserved families and brightened their day,” said Jennifer Lee, Head of Marketing, PepsiCo in Malaysia.
“This achievement is also a tribute to the generosity of everyday Malaysians who chose to make a difference. This campaign wouldn’t have been possible without our partners, NGOs, and retailers. Together, we’ve proven that simple stories of kindness can scale into real-world impact,” she added.
For THE SHOUT GROUP, ‘Gandakan Kebaikan’ reinforced how purpose-led creativity can spark movements. For Tropicana Twister, it was more than just a beverage brand — it became a catalyst for kindness, uplifting thousands of families, uniting Malaysians, and making history in the Malaysia Book of Records.
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