How do you go from crunching research data to shaping beauty campaigns that resonate?
In Episode 27 of The NexGen Show, Demi Tan shares how her passion for consumer-facing work led her to marketing for the cosmetics industry, but she still finds relevance in her research roots.
“We’re heavily involved in product development in my current company,” she explains. “Before we create a product, we always do our research on ingredients and make sure we’re introducing the most relevant products to our consumers.”
When asked whether a product of mediocre quality could flourish with the backing of a powerful influencer, Demi gives it straight: Yes, it can.
“Key opinion leaders are very important to lead the conversation,” she explains. “With a celebrity endorsement, any product can be amplified.”
Listen to these insights and more on The NexGen Show, a weekly podcast series highlighting fresh voices in the marketing, media, and communications space.
New episodes every Sunday, 7PM on Spotify, Apple Podcasts, and YouTube.
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