When a marketer has a vision, it often falls on the designer to bring it to life — visually, emotionally, and consistently.
In the latest episode of The NexGen Show, creative designer Joshua Palmer opens up about the early days when he was handed a blank slate. No brand guidelines, no precedent, just a challenge.
“My boss did have trust issues at first,” he laughs. “He wanted the designs to be exactly how he imagined it to be, but we had no brand guidelines. Nothing. Zero.”
His first design didn’t just win approval. It built the trust that allowed him to turn that relationship from taskmaster to collaborator.
“I always tell my boss that I don’t see them as a boss. I see them as a friend that I would like to help,” he explains. “I want us to gain knowledge together, so that we can help each other grow.”
Hosted by Malaysian advertising veteran Prof. Harmandar Singh, The NexGen Show is a non-profit podcast series highlighting fresh voices in the marketing, media, and communications space.
Listen to new episodes every Sunday, 7PM on Spotify, Apple Podcasts, and YouTube.
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