Resorts World Genting Crowns Its First-Ever Creator-Led Reality Show in Juara Genting

Doubling down on its entertainment ambitions, Resorts World Genting has launched Juara Genting, its first-ever creator-led reality show, featuring guests such as Cupcake Aisyah, Sharina Richie, SRG Kramm and SRG Sekys.

Airing exclusively on TikTok, the six-part series pits two contestants against each other in high-octane theme park challenges, all set against the energetic backdrop of the integrated resort destination, giving you a front-row seat to the attractions that make Resorts World Genting exciting.

As Malaysia’s premier entertainment destination, Resort World Genting is bringing its DNA to life not just through world-class experiences but through original, ownable content IPs that expand its role as an entertainment-first brand, signalling a shift from hosting entertainment to creating it.

With this, Resorts World Genting is not just entertaining guests at the resort, but also creating entertainment for guests wherever they are. It’s fast-paced, snackable, and made to be watched wherever you are.

Spencer Lee, Executive Vice President of Sales, Marketing and Public Relations at Resorts World Genting, said, “Juara Genting is the latest addition to our expanding slate of branded entertainment formats. We’ve been actively experimenting with both episodic and live content, including Promosi Fuuuyoh—our flagship live commerce show where in-house creators host flash sales via an open-date booking system.”

“We also launched Season 2 of Chief Experience Officer (CEO), featuring kid influencer Eva Mei as the face of fun for families. This social-first approach has delivered strong results across key metrics, he added.

Over the past year, the brand has achieved a +2 point increase in public perception as a family-friendly resort, ranked #1 as Malaysia’s Top Resort Destination, generated over RM100,000 in additional revenue from its Promosi Fuuuyoh live flash sales.

Hajar Yusof, Head of Digital Experience at Naga DDB Tribal, said, “These wins are no accident. We’ve moved beyond traditional content pillars. Instead, we’re building creator-led flagships that anchor the brand’s identity as an entertainment-first destination.”

“As TikTok becomes increasingly crowded, it’s these formats—designed for discovery, emotion, and replayability—that drive sustainable engagement. It’s also a reflection of our belief at Naga DDB Tribal: great brands don’t just tell stories—they make experiences. Juara Genting is exactly that—an experience you can feel, follow, and be part of.”

Juara Genting isn’t just content—it’s a content ecosystem. With its episodic format, social-first production, and creator-collaborator model, it lets you experience the thrill of Genting SkyWorlds Theme Park without leaving your screen. Whether you’re up in the hills or scrolling from your phone, the fun comes to you.