Posted on by Nathalie Tay
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Naga DDB Tribal and Replyr.ai Form a Partnership to Drive Next-Gen AI Solutions for Brands
28 Apr
Naga DDB Tribal, one of Malaysia’s leading creative agencies, today announced a partnership with AI technology company Replyr.ai, reinforcing its commitment to delivering cutting-edge innovation that elevates branding, marketing, and human connection.
This partnership is part of Naga DDB Tribal’s broader vision to embrace transformative technologies that drive real impact for clients. By combining world-class creativity with advanced AI capabilities, Naga DDB Tribal and Replyr.ai aim to develop integrated solutions that enhance brand performance, customer experience, and community engagement.
“At Naga DDB Tribal, we are constantly seeking out opportunities to innovate with purpose. Our partnership with Replyr.ai is a natural next step in our ambition to help brands navigate the evolving digital landscape — with intelligence, imagination, and impact,” said Kristian Lee, Executive Director of Naga DDB Tribal.
Dylan Tan, Founder of Replyr.ai, shared his excitement, stating, “We believe AI is most powerful when it amplifies human creativity. Partnering with Naga DDB Tribal allows us to push boundaries together — building solutions that not only strengthen brands but also enrich the lives of the people they serve.”
Adding a creative perspective, Alvin Teoh, Chief Creative Officer of Naga DDB Tribal, emphasized, “AI is not just about efficiency or automation. Applied thoughtfully, it can create ideas that move people, foster connections, and make a meaningful difference to communities. That’s the kind of impact we want to make.”
As the marketing landscape continues to shift, Naga DDB Tribal and Replyr.ai’s partnership signals a shared belief: that technology, when placed in the hands of empathetic creators, can be a force to positively shape society.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
