By The Malketeer
Pos Malaysia has appointed NP Digital Malaysia, the performance-marketing agency founded by Neil Patel, as its official media agency to turbocharge its digital presence and engagement.
The move marks another leap in the postal service’s digital transformation journey, as it seeks to strengthen online visibility, grow parcel and retail volumes, and connect with a new generation of customers.
Marcus Siow, senior director of business development at NP Digital Malaysia, said the agency would “help Pos Malaysia reach audiences across screens, search, and social media, while turning awareness into measurable business results.”
From SEO to Full-Funnel Partner
NP Digital first worked with Pos Malaysia on search engine optimisation in late 2023.
The partnership expanded into media in 2024 and now, in 2025, covers paid media, social and SEO under a year-long retainer.
The remit spans nationwide campaigns during peak delivery periods—such as double-digit sales days and festive seasons—plus targeted initiatives for SMEs, B2B brands and e-commerce sellers.
The agency will also support digital activations for Pos Malaysia’s value-added services, including same-day delivery, international shipping, insurance products and stamp collections.
Modernising a Heritage Brand
For Fiona Liao, Pos Malaysia’s group chief marketing, communications and sustainability officer, the partnership reflects a deeper shift: turning one of Southeast Asia’s oldest postal brands into a digital-first logistics player.
“Pos Malaysia has always been about delivering connections and improving lives. In today’s digital era, this also means connecting with our customers online and meeting them where they are, whenever and wherever they choose.”
“By partnering with NP Digital, we are taking a significant step forward in deepening these connections and elevating our relevance and value to our customers across all touchpoints,” she said.
Sharper Storytelling, Measurable Impact
NP Digital’s brief includes addressing siloed customer journeys, improving visibility on business impact and humanising the brand through social media.
The agency’s audience-first strategies and full-funnel approach aim to expand adoption of Pos Malaysia’s courier, retail and financial services while reinforcing its position as the go-to delivery and logistics choice in Malaysia’s digital-first economy.
With its heritage roots and new digital muscle, Pos Malaysia is signalling that even the country’s most established brands can embrace sharper storytelling, stronger discoverability and performance-driven marketing to stay relevant.
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