Neil French has passed away.
The industry has lost one of its sharpest minds and most influential storytellers.
His career stretched from wild beginnings to global creative leadership, yet he will always be remembered for one thing above all: the power of his writing.
He helped build Asia’s creative confidence.
Long before global networks shifted their focus to this region, Neil was already raising the bar here and proving that world class ideas could be born in our markets and our cultures.
He showed generations of creatives that a strong idea does not need noise. It needs clarity. It needs honesty. It needs rhythm.
His long copy for brands like Chivas Regal, XO Beer and Singapore Airlines set a standard that shaped how agencies across Asia approached craft.
Neil believed that words matter. He believed that intelligence sells. He believed that good writing respects the reader.
He could be fierce.
He could be unpredictable. He could challenge a room within minutes.
Yet he always pushed people toward better thinking and cleaner expression.
That was his real legacy.
A giant has gone. The lessons remain.
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