MOVA & tiket.com Prepare Free Ticket Program To Encourage Smart Travel Habits

As pioneers in their respective industries, tiket.com and MOVA today announced a mutually beneficial partnership and the integration of mobility services. This collaboration is driven by a shared vision and strategy to be at the forefront of innovative travel services, not only expanding transportation options but also encouraging the adoption of smart and frugal travel habits.

According to statista.com, the Malaysian travel & tourism market is currently estimated to grow significantly in the coming years. Revenue in this sector is projected to reach US$6.85 billion by the end of 2025. Furthermore, it is expected to grow at an annual rate of 10.88%, reaching $11.48 billion by the year 2030.

The Tour Operators segment is expected to be the largest in the market, with its revenue projected to reach MYR 16.05 million users by the end of 2025. By 2030, the number of users in the Tour Operators segment is expected to increase to 16.05 million users, with a user penetration rate of 66.0%. Therefore, MOVA and tiket.com are collaborating to meet the needs of Malaysian customers and travelers for the revitalization of Malaysian tourism.

The Malaysian Government has announced a 13% to 14% discount on economy class domestic airfares. This reduction is valid for travel occurring between December 22, 2025, and January 10, 2026. This initiative, which includes measures like tax cuts, lower fuel surcharges, and reduced airport fees, continues a trend of providing travel support during busy holiday seasons, similar to the 10% discount offered last year.

This policy aims to make air travel more readily available to Malaysian households. Furthermore, by reducing travel costs, the measure serves as a way to reduce consumer burdens amidst elevated living costs and global uncertainty. This economic relief is also expected to drive activity in travel, hospitality, and associated services (such as logistics), thereby maintaining stable domestic demand. Ultimately, this effort underscores the government’s commitment to supporting the national economy and consumer spending in sectors that are sensitive to external factors and fluctuating seasonal needs.

Firmand Chen, MOVA Chief Operating Officer, stated, “Coinciding with the Malaysian government program, MOVA and tiket.com welcome this step by contributing to easing the burden on users and travelers who want to go on vacation during the end of year holidays.”

The joint vision of tiket.com and MOVA is to realize a fully integrated, efficient, and advantageous travel ecosystem for users. This strategy positions MOVA as the primary choice for tiket.com users for all travel needs, from flight bookings to local mobility, as it is always designed to provide extra value and savings.

MOVA and tiket.com aim to instill a new habit among customers: to move away from old ways and adopt a smarter, more efficient routine, booking everything from tickets to mobility in one place. This is because tiket.com x MOVA guarantees a consistently more advantageous experience for customers when conducting transactions using the two applications.

Firmand Chen, MOVA Chief Operating Officer, stated, “We designed MOVA  always to be savings-focused and value-driven. Through this partnership, MOVA is strategically positioned to serve all tiket.com users, ensuring every step of their travel transition, from the airport to their final destination, feels enjoyable and economical.”

Support for this economical travel habit is realized through an exciting surprise: a Free Vacation with tiket.com, paid for by MOVA. Tiket.com and MOVA will be giving away free tickets for three weeks, as an exclusive offer from November 25, 2025, until December 15, 2025.

Take advantage of this offer immediately and be part of the revolution towards more economical travel.