KFC Malaysia is marking Merdeka with a bold splash of colour – transforming 14 outlets nationwide into vibrant canvases under the KFC Cara Kita campaign.
In Kuala Lumpur, the Jalan Raja Laut outlet now sports a mural by local artist Katun. Front and centre: a young man on a skateboard, clutching a KFC bucket, set against graffiti-style visuals of hibiscus blooms, the wau, KL’s skyline, and everyday Malaysian moments. For Katun, the mural is a personal time capsule of growing up in the city, with KFC always part of the backdrop.
Katun’s work is one of 14 murals created by 11 local artists, each reimagining their outlet walls as tributes to family, culture, tradition, and shared meals.
“For KFC, these murals are more than just paintings; they are stories that bring Malaysian pride to our outlets,” said KFC Malaysia Chief Marketing Officer Hanim Mazam. “Mural art is a bold medium – it’s expressive, creative, and imaginative. It carries the very spirit of Merdeka we want to celebrate.”
KFC has long used art to tell stories – from collaborations with Kenji Chai in 2020, to the Semangat Rakyat bucket series, and even digital collectibles with NFTs. This year, the focus is firmly on homegrown talent, from Miri-born Amey Sheikh Ali to Sungai Petani-based Fathom.
“When we support local artists, we help maintain Malaysia’s cultural balance. Many of them feel disillusioned with the state of the industry, and opportunities can be limited,” said Adrihana Abdul Rashid of Bingka, one of the 11 participating artists. “By working with local artists and celebrating our heritage, we keep that creativity alive and ensure the talent pool stays here in Malaysia.”
“As a proud homegrown brand, QSR Brands is committed to nation-building by bringing people together through the power of food, community, and shared experiences,” added Anis Yusof, Chief Corporate Communications Officer of QSR Brands (M) Holdings Bhd.
Hanim echoed: “KFC has been around for more than five decades. What matters most is staying relevant to the community. The visibility of mural art is powerful. It’s not just big in size – it’s striking, sparks conversation, and we hope it resonates widely, inspiring the younger generation along the way.”
From Shah Alam to Perlis, the murals are more than wall art – they’re bold, accessible symbols of unity. As Malaysians celebrate Merdeka, KFC shows that food, culture, and community are inseparable – and always worth celebrating.
Source: The Star
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