Posted on by Nathalie Tay
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Hanim Mazam excels at Malaysian CMO Awards Discovery Edition
06 Apr
Hanim Mazam is a performance-driven multi-industry marketer with a passion for marrying data-driven insights with creativity. Throughout her 15 year career, she has contributed her expertise to industries such as media, airlines, telecommunications, FMCG, and Quick Service Restaurants.
In her role as Deputy General Manager for Ecommerce, Partnership & Media at KFC Malaysia, she spearheaded award-winning media innovations, high-impact social campaigns, and a scalable e-commerce platform within an ever-evolving and increasingly competitive food delivery landscape.
A true believer in producing results that matters, she has implemented strategic initiatives across the digital user journey that prove that investments in technology and data not only solve today’s challenges, but also pave the way for sustained growth and innovation.
Her rapid rise from Senior Manager to Chief Marketing Officer within 5.5 years reflects her exceptional leadership. Under her guidance, KFC Malaysia was named Advertiser of the Year at the 2024 Media Specialists Association Awards and won The Disrupter Award at the global Adobe Experience Maker Awards for redefining shoppable experiences and driving growth.
Hanim hits another finger clickin’ good milestone at the Malaysian CMO Awards 2024 Discovery Edition on April 25 in a special Induction Ceremony at the exclusive Malaysian Petroleum Club, and joined by over 40 celebrated marketing leaders in Malaysia.
