IPG Mediabrands maintains its position as the leading media network in Malaysia on RECMA’s latest qualitative evaluation. This marks the network’s dominance on the rankings for a 10-year period.
IPG Mediabrands as an agency group leads the evaluation with a total of 42 points, 6 points ahead of the closest network. Initiative (including BPN) ranked #1 with 23 points, assessed with a ‘Dominant’ profile for nine reports in a row, and Universal McCann (UM) ranked #3 with 19 points, assessed with a ‘High’ profile.
Darren Yuen, Chief Executive Officer of IPG Mediabrands said, “Securing the top spot on RECMA for the tenth consecutive year is a testament to our team’s unwavering commitment and growth mindset. In this ever-transforming media landscape, agencies need to be innovative growth architects to shape a resilient future. Our consistent commitment to reinvention and adaptability has shaped the dynamism and momentum we’ve seen, with both agencies ranking in the first two spots for ‘vitality’ and ‘structure’.
This success is built on a foundation of ownership, trust, and a genuine desire to help both our clients and each other. Our efforts to fuel a collaborative spirit has enabled us to attract and retain the best talent, strengthen client relationships, and consistently deliver exceptional results. I am incredibly proud of this achievement, and excited to continue building on this success in years to come.”
Agency rankings are based on 18 criteria, with the qualitative scores tabulated to give a profile ranging across the following levels – Dominant, High, Very Good, Good, Average and Emerging. This edition of the Qualitative evaluation features 16 agencies in Malaysia and stands as a key tool to assess competition on a local basis.
RECMA is an independent media research company that publishes a wide range of media agency notation reports on a global scale. RECMA further provides strategic intelligence reference tools that help the top 500 global advertisers in their decision-making and agency sourcing, collecting and analysing data from more than 1400 media agencies in 90 countries.
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