HOMESOY Doubles Down on Women’s Health with 'Stop That Dot Together'

This October, HOMESOY continues its commitment to women’s health with Stop That Dot Together, the sequel to last year’s campaign that inspired more than 11,000 women to undergo screenings. Building on that momentum, the new campaign takes a fresh angle by addressing the fear and stigma around screenings and reframing them as acts of love and care shared with family and friends.

“This year, ‘Stop That Dot Together’ is about more than awareness. It is about turning screening into an act of love and care, and reminding every woman she is never alone in this journey. HOMESOY stands with women by nourishing their health every day while supporting the fight against breast cancer for the long term. We invite Malaysians to stand with us, get screened together and embrace good nutrition as the foundation for long-term wellness.” said Ms Chang Wan Ping, Marketing Director, Ace Canning Corporation Sdn Bhd.

Alongside its advocacy, HOMESOY has pledged RM50,000 to Cancer Research Malaysia in 2025, strengthening its role as not only a daily source of nourishment but also a long-term supporter of women’s wellness nationwide.

Nutrition remains at the heart of the brand’s mission. Research has shown that Asian women, who consume soy-rich diets up to ten times more than Caucasian women, have historically lower breast cancer incidence. Soya isoflavones — plant-based compounds unique to soya — are different from human estrogen and do not convert into it. Various studies have evaluated the protective effects of soya products, and some have demonstrated promising results.

“Soya is a powerful, plant-based food that provides a unique combination of benefits. It delivers high-quality protein for overall health, while its isoflavones, in particular, have shown a promising link to a lower risk of breast cancer in research, especially in Asian populations,” said Ms Soo Sek Yow, Head of Nutrition Unit, Ace Canning Corporation Sdn Bhd.

To support this connection between nutrition and wellness, HOMESOY has launched HOMESOY 3.0, a formulation enriched with plant protein, dietary fibre, calcium and vitamin D. Naturally low in saturated fat, HOMESOY 3.0 supports weight management and long-term wellness, making it suitable for women at all stages of life, including motherhood.

“Breast cancer risk is shaped by many factors. We can’t change our genes, but we can choose healthier habits — like keeping a good weight, staying active, staying smoke-free, and getting checked.” said Dr. Ang Boon Hong (Ph.D.) Post-Doctoral Scientist (Cancer Prevention and Population Sciences), Cancer Research Malaysia.

Breast cancer remains the most common cancer among Malaysian women, with WHO reporting that one in 20 will develop it in their lifetime. According to the Malaysia Cancer Registry 2017–2021, more than half of cases are still detected late at Stage III or IV. Yet awareness remains a barrier: seven in ten women believe screening is only necessary when symptoms appear, while many avoid checks because of fear or the clinical environment.

“Breast screening is not about fear; it’s about empowerment. We want to give women the confidence to get screened, knowing that these tools are a powerful team designed for their health and well-being.” said Dr Nani Harlina Binti Md Latar, Consultant Breast & Endocrine Surgeon, Sunway Medical Centre.

To close this gap, HOMESOY has launched a short campaign video featuring survivor stories to encourage women to go for screening. This is paired with a nationwide contest in partnership with wellness providers, where participants can submit a photo in pairs, share it on social media with #StopThatDotTogether, and stand a chance to win screening vouchers and a 946ml pack of HOMESOY 3.0.

Women who undergo screenings at participating hospitals such as Sunway Medical Centre, Subang Jaya Medical Centre, KPJ, Columbia Asia, Thomson Hospital, Prince Court, Hospital Picaso and Hospital Lam Wah Ee will also receive complimentary packs of HOMESOY 3.0.

A key moment at the launch was the sharing by survivor Noor Shareena Aleeya Saiful Adli (Sheena), who was diagnosed with Stage 1 breast cancer at just 35 years old. With no family history and a young daughter to raise, the diagnosis was devastating, but early detection gave her a chance to fight and recover.

“I encourage all women to get screened, like how my dear friend Mashita went for screening too. Early detection saves lives, and Stop That Dot Together is a powerful reminder that we are stronger when we take this step together.” said Sheena.

By combining advocacy, survivor stories and nutrition education, HOMESOY is showing that a food brand can play a bigger role in society — nourishing bodies daily while creating a culture of collective care that could save lives.