Diana, or you can call her D or Boo for short, is a mission-oriented marketer with experience spanning over 20 years in integrated marketing and advertising. Known for her people-first leadership and innovative approach, she has led high-performing teams across top companies like Lazada Group, Axiata Digital, and Boost.
As Chief Marketing Officer at Boost, Diana inspires through collaboration, creativity, and a relentless drive for excellence. Her leadership roles focus on driving successful business performance particularly in the transition from conventional to digital marketing.
Her expertise resulted in ground breaking campaigns such as Boost Bank’s launch, which achieved record-breaking engagement and established the brand as a digital banking leader, while also significantly contributing to the adoption of digital banking in Malaysia.
Prior to joining Boost, Diana was the Chief Marketing Office at Lazada Malaysia, where she guided the team to win the Marketing Excellence award for Marketer of the year, Innovator of the Year in 2021.
Diana will be accoladed at the Malaysian CMO Awards 2024 Discovery Edition on April 25 in a special Induction Ceremony at the exclusive Malaysian Petroleum Club, and joined by over 40 celebrated marketing leaders in Malaysia.
Event details:Â https://marketingmagazine.com.my/shop/marketing/the-malaysian-cmo-2024-awards/
Presenting Sponsors are Ampersand Advisory, FCB SHOUT, GO Communications, GroupM, IPG Mediabrands and Moving Walls.
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The APPIES is where Malaysia’s boldest campaigns, brightest ideas, and most impactful storytellers take the stage.
More than an awards show, it is the industry’s ultimate platform for creative, media, digital and marketing excellence, where live presentations meet live judging.
This is your chance to showcase work that moved audiences, shaped conversations, and delivered real results.
From breakthrough brand campaigns to innovative digital experiences, the APPIES celebrates the work that defines the future of marketing.
Step into the spotlight alongside the industry’s leading agencies, brands, creatives, strategists and changemakers.
Whether you are aiming for Gold, Silver, Bronze or the prestigious Best of the Best recognition, this is your moment to make history.
Your campaign deserves to be seen.
Your ideas deserve the stage.
Your work deserves the legacy.
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