Laxshmaan Balakrishnan has been obsessed with advertising since he was a child. “It has been my passion ever since I was five or six years old,” he explains. “I didn’t understand why at the time, but I was mesmerised by how commercials were able to condense a story into 15
There’s something missing from Malaysian advertising — and it might not be what you think. In Episode 15 of The NexGen Show, Prof. Harmandar Singh interviews rising brand strategist Kerryane Tan about the importance of embracing our country’s cultural diversity. “Culture is not something that only lasts a few months.
What is something you could do everyday and never get tired of it? Alyssa Mia Goh’s answer is simple. “I want to be able to learn forever, and that’s what copywriting has allowed me to do. There’s always something new to learn, whether it’s about a brand or a type
How would you describe the next generation? For IACT lecturer Aidan Nasri, he thinks of his students as the first form of true digital natives. “These are people who have no experience with analog devices,” he explains. “They grew up with the internet, and as a result, they’re more digitally
