For years, the marketing industry has celebrated engagement like it was oxygen. More time spent, more scrolls, more dopamine loops—metrics that agencies proudly put on slides and brands chased with increasing urgency. Now, a jury in Los Angeles has quietly but decisively reframed that narrative. In a landmark ruling, Meta,
Developed in collaboration with VML Malaysia, the campaign taps into how younger Malaysians are celebrating Raya today. This Raya, KFC Malaysia is celebrating the season with “Ini Baru Riuh”, a campaign inspired by the lively moments with KFC that make Raya gatherings even more memorable. From laughter filling the room
There are acquisitions that signal scale. And then there are acquisitions that signal intent. Foodie Media’s purchase of an 80% stake in WTM Media for RM250,000 falls squarely into the latter. On paper, it’s a modest deal. In practice, it’s a sharp pivot into a cultural space that many brands
Everyone is counting the bodies. The headlines have done the arithmetic—thousands of roles gone, bonus pools tightened, belts pulled in across the system. WPP ended the year with roughly 9,000 fewer people, depending on how you slice the exits. It reads like a crisis story. But that’s the easy version.
OldTown’s “Your Favourites Made Cold” campaign celebrates one of Asia’s first Cold SolubleWhite Coffee mixes range As coffee culture continues to evolve across Asia, OldTown White Coffee is reaffirming its position not only as the pioneer of White Coffee, but as a brand devoted to perfecting its craft for every
In an industry obsessed with what’s next, Datuk Mohd Nor Khalid—better known simply as Lat—is making a different kind of statement: keep going. Not louder. Not bigger. Just… keep creating. Speaking in conjunction with National Artiste Day, Lat’s message was disarmingly simple, reports Bernama. Creativity, he suggests, is not a
CelcomDigi Business announced a strategic collaboration with Malaysian entrepreneur Adam Shamil, founder of Chunk & Dunk, as part of the company’s ongoing efforts to support small and medium enterprises (SMEs) in strengthening their digital capabilities and scaling their operations in an increasingly connected economy. SMEs account for more than 97%
MBCS, the creative powerhouse under Omnicom Media Malaysia, has partnered with MILO Malaysia to reinforce the importance of a nutritious sahur as the foundation for sustained energy and meaningful intentions during Ramadan. The campaign, titled ‘Tenaga Untuk Mencipta Kebaikan’ (‘Energy to Do Good’), champions acts of kindness throughout Ramadan/Raya, fuelled
By early evening, just after buka puasa, the highways out of Kuala Lumpur begin to tell a familiar story. Brake lights stretch like a red river. Engines idle. Tempers simmer. Somewhere between Rawang Selatan and Bukit Beruntung, traffic slows to a near standstill—this time worsened by an accident choking the
The campaign reminds Malaysians why quality ghee has always been the heart of festive cooking! This Hari Raya, Lactalis Trading Malaysia has partnered with creative agency THE SHOUT GROUP (FCB SHOUT) to reaffirm QBB Pure Ghee’s place at the heart of Malaysian kitchens with a new campaign titled ‘QBB –
