REV Media Group, Malaysia’s leading digital publisher today announced it is the first Malaysia publisher to launch DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites, on its flagship news site, the New Straits Times (NST). DeeperDive brings the power of Gen AI search engines directly
By Ron Graham If I was to pick one word to sum up out of home media in Malaysia, it would be Frustrating. It is frustrating to buy, sell, report, measure or otherwise manage media investments in out of home (OOH). Malaysian OOH media owners are largely frustrating. Advertiser and
At 11.20am on an otherwise ordinary weekday morning, Singapore’s Pasir Ris experienced something media planners spend months dreaming about: complete attention. Two runaway horses. No billboards. No programmatic buys. No influencer seeding strategy. Just two stallions galloping down Elias Road and Pasir Ris Drive 3, instantly hijacking every screen, conversation
Independent Malaysian news portal Malaysiakini has disclosed that RM3 million of company funds were allegedly diverted by former key employees into suspected unlicensed investment schemes, triggering a police investigation and raising broader questions about financial oversight within media organisations. According to a statement issued by the board of Mkini Group
In today’s Out-of-Home industry, some players compete on measurement, others on scale or technology. Yet leadership in OOH is ultimately about something more enduring: the ability to influence how brands occupy public spaces and how that spaces connects with daily lives. For Seni Jaya Corporation Berhad that responsibility has become
From space to place – how MRT Corp is redefining Out-of-Home by turning the daily commute into an unskippable, immersive brand ecosystem. With a network serving over 12 million ridership monthly across 63 stations in the Klang Valley , Malaysia Rapid Transit Corporation (MRT Corp) is doing more than moving
Malaysia’s Out-of-Home (OOH) advertising landscape is undergoing a profound transformation. At first glance, the change looks familiar: more digital screens lighting highways, retail corridors, and transit hubs across Kuala Lumpur, Penang, and Johor. But the real shift is happening behind the screens. It has gone far beyond scale and brightness;
In an era where every channel is expected to demonstrate contribution, the question facing Out-of-Home today is not whether it delivers visibility, but whether it can prove impact. For Moving Walls, that shift defines the next chapter of outdoor advertising. Just a decade ago, a single billboard defined presence in
By Lorraine Capel A distorted balance. Much of what we are seeing across Out-of-Home today is not the result of declining effectiveness, but of distorted decision-making. Comfort over clarity. Brands are not overspending on digital because it is inherently more powerful; they are overspending because it is measurable, familiar, and
For decades, Out-of-Home (OOH) has been one of Malaysia’s most enduring and powerful media channels. It is visible, unavoidable and embedded into the rhythm of everyday life. From highways and transit corridors to shopping malls, residentials, offices, campuses, and airports, Malaysians encounter OOH almost instinctively as they move through shared
