Media

Shelf Talk 2025 Proved It: In-Store Media Is About to Explode

Retail Media Network (RMN) drew strong industry attention last week with its inaugural Shelf Talk event at MYDIN, bringing renewed focus to the growing impact of in-store visibility. Over two days, FMCG marketers, trade teams, and category leaders engaged in focused discussions on the evolving dynamics of the in-store environment.

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Would You Pay RM1 Million to Make Your Baby Sound Atas?

By The Malketeer A recent advertisement in North London stopped the internet in its tracks. A wealthy family wasn’t hiring a nanny, childcare expert, or early-learning specialist. They wanted someone to “guide a one-year-old on his first steps to becoming an English gentleman.” The pay? £186,000 a year — roughly

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Perspective Strategies Clinches Four Global PR Awards

Malaysian public relations and strategic communications agency Perspective Strategies brought home two Gold and two Silver Awards at the Public Relations Global Network (PRGN) 2025 Best Practice Awards held recently in Nairobi, Kenya. The wins spanned four categories, namely the Communication to Gen-Z and Influencer Campaigns categories, which secured two

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Broadsign Partners with Audience360 to Revolutionise DOOH Audience Targeting with Premium Australian Data

Broadsign, developer of the leading digital out-of-home (DOOH) advertising platform, has announced a strategic partnership with Audience360, Australia’s premier provider of local first-party data solutions. This collaboration will transform DOOH audience targeting capabilities for buyers by integrating Audience360’s exclusive, high-intent data segments with Broadsign’s comprehensive programmatic advertising platform. The partnership

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Malaysia’s red carpet, America’s rulebook

By Dr Rais Hussin  There are moments when protocol collides with principle. Trump‘s visit to Kuala Lumpur, staged with spectacle, was one such moment. Too many Malaysians it felt like the surrender of moral authority. EMIR Research has consistently argued that Malaysia’s strength lies in credible neutrality, dignity in the

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Where’s the Malaysian Media Council’s voice in Nga friction?

By Frankie D’Cruz The Malaysian Media Council (MMC) heads into its first annual general meeting on November 7 facing an early test of relevance. The newly minted body was meant to mark a turning point for the industry, a move from reliance on political goodwill to genuine self-regulation, professionalism and

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