Media

Karyawan Steps Into Legal Battle Over New Copyright Rules

By The Malketeer A fresh showdown is brewing in Malaysia’s creative rights arena, and it’s one the marketing and media industries can’t afford to ignore. As the Copyright (Collective Management Organisations or CMO) Guidelines 2025 gear up for enforcement next January, a growing rift has emerged between government regulators, established

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When the Kiss Cam Becomes a Crisis Cam Sparking a PR Tsunami

By The Malketeer It started with a Kiss Cam. But instead of drawing cheers, it triggered one of the most viral brand crises of the year. At a Coldplay concert in Boston’s Gillette Stadium on 16 July, the camera zoomed in on two concertgoers seated side by side—Andy Byron, the

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Stop Stealing Our Ideas

By The Malketeer Malaysia’s Advertising Industry Finally Says No to Exploitative Pitches On July 15, 2025, the Media Specialists Association of Malaysia (MSA) launched its 2025 Media Pitch Guidelines—a landmark move to combat the long-standing exploitation of agencies during pitch processes. It’s more than a procedural update. It’s a turning

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Content Forum Welcomes the Formation of the Malaysian Media Council

The Communications and Multimedia Content Forum of Malaysia (Content Forum) warmly welcomes the announcement by the Ministry of Communications on the establishment of the Malaysian Media Council (MMC) and congratulates all appointed members of its Founding Board. The formation of the MMC marks a significant milestone in Malaysia’s media landscape.

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Online Chaos Fuels False Narratives Amid Real-World Calm in Los Angeles

While daily life continues with relative normalcy for most residents of Los Angeles, social media platforms tell a far more chaotic — and often misleading — story. Online, days-old footage, AI-generated videos, and conspiracy theories are being circulated widely, creating a false narrative of a city engulfed in violence and

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Paramount Drops WPP Media After Two Decades

By The Malketeer After 20 years of collaboration, Paramount has formally ended its long-standing global media relationship with WPP Media, reports MediaWeek. On paper, the move is framed as a cost-saving decision. But read between the lines, and it’s clear this isn’t just a budgetary reshuffle. It’s a symptom—and perhaps

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