By The Malketeer Every so often, the Booker Prize reminds us of something the marketing industry forgets in its chase for “thumb-stopping content”: real stories don’t need polish. They need truth. This year, that truth came from David Szalay, the British-Hungarian writer who picked up the 2025 Booker Prize for
Boycotts used to be an occasional tremor in the marketplace. Today, they feel like a weekly weather report. In Malaysia, we’ve entered an era where purchasing power has become a moral weapon. Every ringgit spent carries an ethical signature. Every cup of coffee, every subscription, every sneaker brand now comes
By Prof Harmandar Singh – Chairman, Malaysian Media Conference (MMC) 2025 Once upon a time, marketing was about mass. Mass reach. Mass impressions. Mass delusion. But 2025 changed the playbook. The Malaysian Media Conference (MMC) didn’t just talk about audiences; it talked about tribes. Real people bound by belief, behaviour
By The Malketeer There are policy decisions that rattle industries. Then there are those that quietly shift habits, culture, and marketing behaviour — often with deeper ripples than first assumed. Thailand’s new enforcement on afternoon alcohol restrictions sits firmly in the second category. Under updated rules, anyone caught drinking —
By The Malketeer PETRONAS has named Arni Laily Anwarrudin as its senior general manager of strategic communications, effective 1 November 2025 — signalling a sharpened, more integrated communications agenda as Malaysia’s national energy company steps deeper into its PETRONAS 2.0 transformation era. In her expanded remit, Arni now oversees enterprise-wide
By The Malketeer 2025 felt like an entire decade packed into twelve frenetic months. AI sprinted faster than anyone planned. Budgets tightened. Brands became more cautious than creative. And yet — audiences evolved faster than both. If 2024 was the year we “experimented with AI,” then 2025 was the year
By Claudian Navin Stanislaus Influencer marketing has become the miracle elixir every brand and marketer now swears by. Drop two creators in any media plan, and the metrics bloom. Make it the trending two, and the pitch is won. As if influencers next to anything guarantees a sale. Influencers now
By The Malketeer New York has seen polished billionaires, smooth technocrats and media-made figures ascend to power. But in 2025, the city chose something very different. It chose a boyish, South Asian, Muslim socialist-leaning politician from Queens — Zohran Mamdani, armed not with a corporate war chest, but with community
Jasmine Food Corporation today proudly announced the launch of Jasmine Oppa Rice, marking a new milestone as Malaysia’s first local brand to introduce Korean-style rice, specially crafted for authentic Korean dishes. As K-pop and Korean culture continue to captivate Malaysians, from the music we listen to, the dramas we watch,
When most universities talk about AI, they speak in terms of tools, courses or labs. Multimedia University (MMU) took a different path. It made AI part of its DNA. “AI isn’t a department, it’s not a lab, and it’s not just a course,” says Professor Dato’ Dr. Mazliham Mohd Su’ud,
