When a 21-year-old Grand Slam champion changes her kit sponsor, it is rarely just a wardrobe decision. It’s a signal. Japanese retail powerhouse Uniqlo has named Emma Raducanu as its newest Global Brand Ambassador, marking the end of her long association with Nike. The move places Britain’s 2021 US Open
For a man who built one of the world’s most disruptive fashion platforms while remaining almost invisible, Xu Yangtian — better known as Sky Xu — chose his moment carefully. His rare public appearance at the High-quality Development Conference in Guangdong was not merely ceremonial. It was strategic signalling. In
Malaysia’s influencer economy has grown up. Now the taxman wants it to behave like an adult. A recent feature by CNA highlights mounting anxiety among local content creators following new guidelines from the Inland Revenue Board of Malaysia (LHDN). The directive is clear: declare all income including gifts, free stays,
Payment security is usually communicated in the language of encryption layers, tokenisation protocols and risk-based authentication. Necessary, yes. Memorable? Not quite. Now, Mastercard is attempting something markedly different across Southeast Asia — turning fraud prevention into a cast of wide-eyed cartoon creatures. Created in collaboration with Sticky Monster Lab and
At £2.60 (RM13.70) a bar, a family-sized Cadbury Dairy Milk Oreo now comes with its own security detail. According to a recent BBC report, some UK supermarkets have begun locking chocolate bars in transparent anti-theft boxes. Not jewellery. Not baby formula. Not premium spirits. Chocolate. One London branch of Sainsbury’s
Malaysia is moving to regulate artificial intelligence — but not by copying Silicon Valley’s rulebook. Prime Minister Datuk Seri Anwar Ibrahim has confirmed that the government is drafting an Artificial Intelligence (AI) Governance Bill, placing ethics and moral accountability at the centre of the proposed legislation. Speaking during Prime Minister’s
Twelve hours. RM2.3 million in sales. 51,710 products moved. 5.42 million views. On 19 February, Khairul Aming did not merely host a TikTok live. He staged a real-time case study in how Malaysian creators are evolving into fully integrated consumer brands. For those still treating live commerce as a tactical
In a city where limited-edition toys can spark queues before sunrise, KFC Thailand has done something quietly subversive: it made the most desirable item in town represent someone who isn’t there. The campaign, titled “The Missing Figure: Student Sanders”, hides 30 collectible “Student Sanders” figurines across Bangkok. On the surface,
Ramadan ads in Malaysia often lean on nostalgia. This one leans on a child. Maybank Islamic has unveiled its 2026 Ramadan film, “Berkat Terasa Apabila Kita Bersama”, starring TikTok favourite Mohd Haris Mikael — the boy whose earnest, old-soul demeanour has quietly captivated Malaysian social media. But this isn’t stunt
A festive spike in arrivals at Kuala Lumpur International Airport (KLIA) on the first day of Chinese New Year (CNY) has delivered a powerful proof point for the Visit Malaysia 2026 (VM2026) campaign. Between 7.00am and 10.30am on February 17, KLIA handled 8,840 international arrivals across 32 flights — nearly
