By The Malketeer In 2025, Malaysian influencer marketing is undergoing a major glow-down and that’s a good thing. Forget the polished perfection of yesteryear. Winning content is raw, real, and refreshingly human. From TikTok comedy skits at the Tealive counter to viral confessionals filmed in a Myvi, it’s the everyday
By The Malketeer Once upon a time, during my days as a copywriter at O & M in the 1980s, the rules were profoundly simple. If your brand wanted to sound premium, modern, and desirable, you spoke English. Preferably with a British or American twang. From luxury car campaigns to
By The Malketeer In an era where social media can both elevate and end lives, Malaysia’s Communications Minister Datuk Fahmi Fadzil isn’t holding back. At the launch of Malaysia’s Suicide Content Guidelines at Menara Star, Fahmi publicly called out X (formerly Twitter) and Meta for their ongoing failure to combat
By The Malketeer Remember when brand loyalty was the thing? You bought your Colgate, drank your Milo, pumped your petrol at Shell and stayed true like a loyal spouse. Your mum used the same detergent for 20 years. Your dad only trusted one tyre shop, rain or shine. Now? Welcome
By The Malketeer It’s 8:00pm. The golden hour ruled by prime-time TVCs. But is your Gen Z customer still watching Buletin Utama? Surprisingly, yes. According to Nielsen TV Audience Measurement (1 Jan-23 May 2025), Buletin Utama saw a 17% spike in Gen Z viewers – over 680,000 of them. Total
By The Malketeer The Voice That Marketed a Nation’s Soul Filipino music legend and cultural icon Freddie Aguilar, best known for his soul-stirring 1970s anthem “Anak”, has died at the age of 72. He passed away at the Philippine Heart Centre, according to multiple media outlets and confirmed by George
By The Malketeer Welcome to #AgencyLife – Where Every Day is Pitch In the world of advertising, where deadlines are tight, briefs are vague, and ideas are worth their weight in Cannes Lions, a new kind of influencer is emerging – the Ad Agency Influencer. These aren’t your typical lifestyle
By The Malketeer In an era of uncertainty, brands have a rare opportunity to reconnect with purpose and illuminate a path forward During Vesak Day, millions around the world pause to reflect on the life, teachings, and enlightenment of the Lord Buddha. It’s a moment to find clarity amidst chaos,
By The Malketeer The Rise and Fall of a Roaring Icon as it Hunts for a New Creative Agency When a brand as iconic as Jaguar Land Rover (JLR) decides to hit the reset button, it’s a high-stakes move. The recent backlash over JLR’s ambitious rebrand is a case study
By The Malketeer In a world where every brand is a storyteller, the lines between media and marketing have blurred. The rules of marketing have changed. It’s no longer enough for brands to simply shout their message from the rooftops. In a world overflowing with content, today’s consumers crave stories,
