By The Malketeer On 9 September in Johor Bahru, Malaysia marked a legal first: a company director was charged under the Geographical Indications (GI) Act 2022 for misusing a protected label. The accused, Lim Sen Thiam, 53, director of KK Tanom Coffee Sdn Bhd, pleaded not guilty to packaging 1,368
By The Malketeer Alliance Bank has earned a Malaysia Book of Records title for producing the nation’s first feature-length SME business pitch film. The milestone is not just a trophy. It’s a statement. Entrepreneurs—the people who keep Malaysia’s economy breathing—deserve to have their stories told on the big screen. The
By The Malketeer For almost four decades, three words have defined Nike. Just Do It wasn’t just a slogan; it was a cultural mantra that turned sneakers into symbols of self-belief. But in 2025, Nike has flipped the script. The brand now asks: Why Do It? It’s a question aimed
By The Malketeer Independent creative agency Chariot has successfully defended its position with MISC Group, retaining creative duties after a competitive pitch process. The decision signals a continued partnership between one of Malaysia’s most storied maritime conglomerates and a young agency that has consistently delivered fresh storytelling for a traditional
By The Malketeer When Coca-Cola relaunched its Share a Coke campaign in Malaysia this Merdeka season, it didn’t just bring back a familiar idea. It gave it a fresh accent. This year’s edition, titled Share a Coke Buatan Malaysia, isn’t about names on cans. It’s about bottling up the slang,
By The Malketeer For decades, Malaysian advertising has chased numbers: eyeballs, reach, impressions, and clicks. Campaigns were measured by how many people saw an ad, not necessarily how deeply they felt it. Yet in a world where algorithms increasingly dictate visibility, the true battleground may no longer be reach at
By The Malketeer Malaysia’s Communications Minister Fahmi Fadzil has fired a warning shot at global tech giants, putting social platforms on notice for their sluggish response to fake news and harmful content. Speaking after the AI Grand Prix Conference 2025, Fahmi revealed that TikTok’s top management has been summoned to
By The Malketeer Nestlé, the world’s largest food and beverage company, has dismissed its global chief executive, Laurent Freixe, after just one year in the role. The decision follows the revelation of an undisclosed romantic relationship with a direct subordinate—an issue the Swiss giant concluded posed a conflict of interest
By The Malketeer Every Merdeka season, brands scramble to find the right balance between nostalgia, patriotism and purpose. Some lean on familiar tropes, others borrow the language of sacrifice. Maxis, however, has chosen to tell two very different but equally stirring stories this year—reminding Malaysians that tomorrow’s progress begins with
By The Malketeer At a time when most brands lean on nostalgia or patriotic tropes to mark Merdeka, Boost has taken an unusually playful route: turning personal finances into a parliamentary-style debate. Its Hari Kebangsaan short film, 68 Merdeka Kewangan, casts fictional “YBs” – YB Savings, YB Shopping, and other
