When Meta names a new country director, it is rarely just a change of guard. It is usually a signal. With the appointment of Lau Sook Ping as Meta’s new Malaysia country director, effective 2 February 2026, the signal is clear: the next phase of platform growth in Malaysia will
There are many ways to measure a nation’s decline. GDP. Productivity. Birth rates. Or, if you’re Virtus Health and its agency Cocogun, the w@#kforce. Yes, that w@#kforce. At a time when most brand purpose campaigns are busy whispering earnestly about “important conversations”, Virtus has opted for a bullhorn pointed squarely
Every Chinese New Year, Apple releases a film that quietly recalibrates what festive brand storytelling can be. Not louder. Not grander. Just more human. This year’s Glad I Met You is no exception and perhaps one of its most emotionally assured works yet. Directed by Bai Xue and created with
To celebrate its 35th anniversary, McDonald’s Indonesia has released The Boat, a campaign film that resists the usual anniversary playbook. There are no milestones, no chest-beating brand claims, and no retrospective reel of achievements. Instead, the film opens at dawn on a jetty — quiet, human, and unmistakably Indonesian. Created
There have been times I imagine waking up in a world where nothing is trying to sell you anything. No billboards lining highways. No sponsored posts slipping between photos of friends. No pre-roll videos before the content you actually want. No jingles, no brand mascots, no carefully engineered desire. At
Meta crossed a significant milestone in 2025, reporting more than US$200 billion in annual revenue as advertising once again carried the business. The performance highlights the company’s renewed momentum following earlier disruptions from privacy changes and economic headwinds. For the December quarter, Meta recorded revenue of US$59.89 billion, up 24%
Somewhere in Yiwu, China, the world’s most industrious factory town, a seamstress stitched a smile upside down. And, she accidentally created the most honest brand mascot of the Year of the Horse. Meet the crying horse: red, plush, vaguely miserable, and inexplicably sold out. It wasn’t conceived in a brainstorm.
If 2025 felt like a year of holding your breath, 2026 is shaping up as the year people finally exhale without pretending everything is fine. According to VML’s Future 100: 2026 report, we are entering an era defined by “dystoptimism”: a cultural mindset that acknowledges systemic breakdowns, social anxiety, and
A new regional study by Sun Life Malaysia suggests that the idea of stopping work entirely is no longer realistic—or even desirable. According to its Retirement Reimagined: Asia’s Retirement Divide survey, 64 per cent of Malaysians expect to work past retirement age. Nearly two-thirds say they are doing so because
There is a particular kind of honesty that only nature affords. Trees don’t posture. They don’t chase relevance. They don’t refresh their look every few years because a trend deck says so. They grow, quietly, patiently — and when they work, they work for decades. Which makes it quietly fitting
