MALKETEER

The first time I met Neil French

I first met Neil French at the Wine Bar in Wisma Stephens. Somewhere between copy, courage and cigarettes. Not a stage. Not a seminar. Not a jury room with lanyards and name tags. Just a bar. Low lights. The smell of cigarettes. And the low thrum of advertising egos trying

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What McDonald’s Malaysia Taught Brands About Meaningful Spectacle

Every year, the Prosperity Burger returns like clockwork — a dependable seasonal cue somewhere between nostalgia and menu economics. This year, McDonald’s Malaysia did something quietly clever and meaningul. It took a product that Malaysians already love and lifted it 200 metres into the sky, wrapped it in charity, and

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Nescafé Thailand Reminds Us the Warmest Intelligence Isn’t Artificial

Brands have spent the past two years racing to out-AI one another. Every campaign is “powered by”, “built with”, or “enhanced through” some new model promising frictionless convenience. In their latest work, Nescafé Thailand and Leo Burnett Thailand decided to flip the cultural script entirely. They asked a deceptively simple

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The Non-Scandal of a Stemmed Glass Every Brand Should Study

There are moments in Malaysian public life when a simple detail — a glass shape, a camera angle, a caption stripped of context — becomes a national talking point. The Housing and Local Government Ministry (KPKT) found itself in that exact storm after a stemmed glass of Cucumber Apple Slider

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