In the world of cargo logistics, most brands talk about speed, scale and reliability. Cathay Cargo has chosen a more audacious starting point: wonder. With its new global brand campaign, How on Earth, Cathay Cargo builds on its long-running “We Know How” platform, but shifts the conversation from credentials to
In 2025, something quietly shifted in Malaysian advertising. Not in technology. Not in formats. Not even in budgets. But in intent. At a time when marketers everywhere were being seduced by AI efficiencies, algorithmic targeting and performance dashboards, a different set of campaigns chose to slow down. They leaned away
For four decades, Malaysia’s automotive story was a respectable one — steady, cautious, occasionally ambitious, but largely reactive. We assembled. We imported. We consumed. The Proton Saga gave us pride, but not quite propulsion. Then 2025 happened. This was the year the Malaysian car industry quietly stopped asking, “What’s coming
As the 33rd Southeast Asian Games unfolds across Thailand from December 9 to 20, 2025, one platform has emerged as a quiet but decisive force shaping how the Games are being experienced across the region. TikTok is not merely amplifying highlights; it is actively re-engineering the sports narrative — turning
There is no screech of tyres. No slow-motion shattering glass. No swelling soundtrack telling you when to feel sad. Instead, Toyota’s latest Thai road-safety film opens with something far more uncomfortable: certainty. Aerial, clinical, almost God’s-eye in its detachment, the camera hovers over a quiet stretch of road. It looks
San Francisco has done something that will make brand managers, lawyers, and marketers equally uncomfortable — it has sued the food industry for doing its job too well. In early December, the city filed a sweeping lawsuit against some of America’s biggest food manufacturers—names that dominate supermarket aisles and advertising
In a move that would have been unthinkable even a decade ago, the Academy Awards will stream exclusively on YouTube from 2029, ending its long-standing broadcast partnership with ABC. More than a distribution shift, the decision marks a symbolic handover: from traditional television to platform-led culture, from appointment viewing to
Kraft Heinz’s decision to appoint Steve Cahillane as its new CEO is not merely a leadership change. It is a strategic signal to investors, potential buyers and the wider consumer industry that the company is preparing for a far more consequential reset — one that goes beyond splitting its business
For much of the past half-century, global culture flowed in one direction. West to East. Hollywood to the world. Silicon Valley to everywhere. Paris, London and New York set the tone; the rest localised it. TBWA\Backslash’s Eastfluence report suggests that era is quietly, decisively ending. What we are witnessing is
Langkawi’s tourism story is no longer about recovery. It is about momentum — and what that momentum signals for Malaysia’s broader destination brand as Visit Malaysia 2026 (VM2026) approaches. In the first 11 months of 2025, Langkawi recorded more than 2.6 million airpassengers, a 13.8 per cent year-on-year increase, already
