Most commuters board a train expecting a routine journey: headphones on, eyes on the phone, destination in mind. But on Shanghai’s Metro Line 11, the daily commute has suddenly acquired a roar. To mark the return of the Chinese Grand Prix, LEGO China has transformed an entire metro train into
The music swells, the story moves, the audience feels something, but few pause to ask who shaped that emotional current. Last week, however, the world paused. Malaysian-born composer Joy Ngiaw stepped into the spotlight after winning the Outstanding Music Direction and Composition for an Animated Programme at the Children’s &
Walk into almost any Malaysian mall today and you will see it. A long queue outside a tea shop selling drinks for RM6. A new ice cream chain offering cones cheaper than bottled water. Another coffee brand opening three outlets within months of arriving. To consumers, it feels like a
In a festive season crowded with glossy Raya films, saturated colours and cinematic melodrama, P. Ramlee has returned not through an archive reel, but through a bucket of fried chicken and a plate of nasi berempah. That, in essence, is the playful premise behind Marrybrown’s new Ramadan campaign, Santapan Ramadan,
Putrajaya may soon revisit one of the most defining workplace policies of the pandemic era — work-from-home (WFH). The Malaysian government is studying the feasibility of implementing WFH arrangements for civil servants as rising global energy prices and geopolitical tensions begin to ripple across economies worldwide. The proposal is expected
Beginning 14 April 2026, financial services advertisers targeting Malaysian consumers on Google platforms will be required to complete a Financial Services Verification (FSV) certification. The move is designed to ensure that only legitimate, licensed financial providers can run ads related to banking, loans, investments, or other financial services. On the
Spritzer has chosen to do something more mischievous this year for Hari Raya. Instead of tugging heartstrings, the Malaysian bottled water brand has turned the Raya kitchen into a musical stage — complete with rhymes, pantun, suspicion from an auntie, and a chorus built around an unlikely ingredient: sparkling water.
Not long ago, TikTok was dismissed as the noisy playground of teenagers dancing into their phones. Today, it appears to be something far more consequential. According to the TikTok Socioeconomic Impact Report 2025, the platform contributed RM20 billion in gross value added to Malaysia’s economy last year and supported more
Every Hari Raya season in Malaysia comes with its own soundtrack. Radios spin familiar tunes. Shopping malls loop festive jingles. Families drive home with a Raya playlist humming in the background. This year, AirAsia has decided to join the chorus—not with a typical advertisement, but with a full-blown festive anthem.
For years, marketers across Asia-Pacific have been told the same truth: the brands that win balance short-term sales activation with long-term brand building. Yet a new report from WARC and LIONS suggests that while marketers understand this principle intellectually, most organisations still struggle to execute it in practice. The study,
