For decades, the crown belonged to a plastic mascot. At the 2026 Oscars, Burger King quietly staged a coup. The King has been fired. The crown now belongs to the customer. In a 90-second commercial that aired during Hollywood’s biggest night, the fast-food chain unveiled a new brand platform built
Every Raya season in Malaysia brings a familiar parade of festive short films. Families reunite. Tears flow. Forgiveness arrives just in time for ketupat and rendang. But “Darah Biru”, the new Raya film by Proton in collaboration with air-freshener brand Little Joe, takes a different route. Instead of beginning in
Every Ramadan, Malaysian brands compete to release the most touching festive film. Some go big with celebrity casts. Others chase humour or nostalgia. But every year, one brand quietly reminds the industry that the most powerful storytelling rarely needs spectacle. This year, PETRONAS once again delivers that reminder with “LittleJoys
The unmistakable rhythm of Ramadan in Malaysia is no longer heard only in bustling bazaars or crowded shopping malls. Increasingly, it is measured in parcels moving through logistics hubs. This year, Pos Malaysia expects parcel volumes to rise between 15% and 20% during the Ramadan-to-Hari Raya period, compared with ordinary
Johor’s Tunku Aminah Sultan Ibrahim has been appointed chairperson of Malaysian telco U Mobile following a restructuring of the company’s ownership that places majority control in local hands. The appointment comes after Mawar Setia Sdn Bhd — a company jointly formed by Tunku Aminah and U Mobile founder Vincent Tan
Advertising people love complicated ideas. Strategy decks with 47 slides. Purpose statements that require subtitles. Campaigns so layered you need a PhD in semiotics just to understand the key visual. And then, occasionally, a brand reminds everyone that the most powerful ideas in advertising are usually the simplest ones. This
Malaysia’s out-of-home (OOH) advertising industry rarely produces headline-grabbing deals. It is an industry built on roadside structures, long municipal approvals and the slow accumulation of locations rather than dramatic mergers. That is precisely why Seni Jaya Corp Bhd’s latest move deserves attention. At its recent Extraordinary General Meeting (EGM), shareholders
Every Ramadan, millions of Malaysians ask the same question. “Hari ini berbuka pukul berapa?” It is a small ritual repeated daily across homes, offices, campuses and construction sites. Phones are checked. WhatsApp groups light up. Someone inevitably Googles the time. This year, 7-Eleven Malaysia, together with its agency TBWA\Kuala Lumpur,
In Malaysia, Raya advertising often competes in a curious contest of its own. Every year, brands attempt to outdo each other with grander productions, tear-jerking reunions and impeccably styled kampung homes where nobody ever seems to sweat while cooking rendang. This year, Astro has chosen to poke gentle fun at
Every Raya story begins with a familiar image. A suitcase packed with gifts. A highway heading north. A family waiting patiently at the gate. For Malaysians, balik kampung is more than travel. It is a ritual. It is the great annual migration where city workers return to the villages that
