MALKETEER

ByteDance Is Every Marketer’s Biggest Opportunity and Threat

There was a time when the internet had clear landlords. Google owned search. Meta owned social. Amazon owned commerce. Then along came ByteDance and quietly ignored the map. Today, it isn’t just competing with these giants. It is dissolving the categories they built. The Algorithm That Ate Everything ByteDance’s rise

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Heineken to Shift Singapore Brewing to Malaysia and Vietnam by 2027

Heineken’s decision to wind down its Singapore brewing operations by 2027, and shift production to Malaysia and Vietnam, looks at first glance, like a supply chain tweak. In reality, it’s a signal of where growth, margin, and marketing muscle are increasingly converging in ASEAN. And, quietly, it puts Malaysia in

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TNB Keeps the Lights On. This Raya, It Asks: Are We Still Connected?

There is a moment, somewhere between the ketupat and the polite laughter, when Adam realises something is missing. Not from the table. Not from the house. From himself. Created in collaboration with Chariot Agency and Reservoir Production, Tenaga Nasional Berhad’s Raya Pertama does not shout for attention. It doesn’t need

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Malaysian Shoppers Are Still Spending—Just More Carefully

Malaysia’s retail sector is sending a clear, if slightly uncomfortable, message to brands. Consumers haven’t stopped spending — they’ve simply stopped spending freely. The latest Malaysia Retail Industry Report (March 2026) reveals a market that is technically growing, but emotionally cautious. On paper, the numbers look respectable. On the ground,

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