Home furnishing giant, IKEA Malaysia, has appointed WPP Media Malaysia as its integrated media agency for the next three years, consolidating media strategy, planning, and buying under one roof. The move signals a recalibration of how retail media works in a market where discovery happens online, but decisions are still
If everything goes to plan, Malaysia may soon do what many governments have debated but few have executed cleanly: draw a hard line between childhood and the algorithm. At the centre of it is Communications Minister Datuk Fahmi Fadzil, who signalled that a nationwide restriction on social media access for
There’s a moment in most ads where the brand leans forward and says, “Look at me.” This one doesn’t. Instead, it watches. In doing so, Griffin’s may have stumbled onto something many brands talk about but rarely achieve: relevance that feels earned, not inserted. 24 Hours. 24 Films. Zero Hard
A new consumer study by GrowthOps reveals a market that is unusually alert and increasingly cautious as geopolitical tensions involving Iran threaten to spill into everyday costs. What stands out is not just awareness but interpretation. This is no longer a petrol price surge concern but an escalating cost-of-living story.
There’s a quiet shift happening behind the familiar green cartons of Yeo Hiap Seng — one that says as much about modern marketing as it does about manufacturing economics. The heritage beverage brand has laid off 25 employees at its Senoko, Singapore facility, consolidating its can production in Malaysia as
When a company the size of Unilever presses the freeze button, the ripple is rarely contained to its own corridors. The Dove and Lifebuoy maker has imposed a global hiring freeze “at all levels” for at least three months, citing mounting geopolitical pressures tied to the escalating conflict in the
By the time the doors opened at The Exchange TRX, the campaign story had already written itself. Not in a press release. Not on a media plan. But in a queue. A long, snaking, slightly impatient, very Instagrammable queue. Because when Bobby’s Burgers landed in Kuala Lumpur last week, it
Five years and an estimated US$80 billion investment, Meta is stepping back from one of its boldest bets: Horizon Worlds. The company has confirmed the platform will be removed from the Quest Store by March 31, with a full shutdown set for June 15. A limited mobile version will remain.
For a brief moment, it looked like the future of filmmaking had arrived in a text box. Type a prompt. Get a scene. Add a tweak. Roll credits. Then, just as quickly, it’s over. Sora — the much-hyped AI video tool from OpenAI — is being shut down less than
The curtain has finally fallen on MBO Cinemas and this time, there will be no encore. After years of stops, starts, and attempted comebacks, the once-familiar name in Malaysia’s cinema landscape has announced it is ceasing operations permanently. The tone of its farewell was tellingly simple: “The show is over.”
