Some brands spend decades trying to find a voice. KitKat spent 70 years building one so recognisable it can now afford to go quiet. In its latest outdoor campaign, “Little Breaks,” created by VML UK, the brand does something that would terrify most marketers. It drops the line. No “Have
There has never been a shortage of blood in art. It spills across battle scenes, drips from martyrdoms, stains history with drama. The kind that shocks, provokes, even sells postcards in museum gift shops. But one kind of blood has been quietly airbrushed out of civilisation’s canvas. Not because it
There was a time when the roar of rally engines carried more than speed. It carried belief. In Malaysia, that belief had a name: Karamjit Singh. Now, that name is finding its way back into public consciousness not through a race, but through cinema. According to a report published in
Every April, in the city of Kawasaki, something remarkable happens. Streets fill with laughter. Tourists lean in, cameras ready. Families stroll alongside couples, some curious, some amused. At the centre of it all, carried with almost ceremonial pride, are oversized phallus-shaped shrines. This is Kanamara Matsuri, a festival that, on
It begins, as most good ideas do, with a small irritation. Not a grand strategic insight. Not a data dashboard blinking red. Just the quiet, universal annoyance of wet slippers rubbing skin raw during Songkran. Anyone who has walked Bangkok’s streets during the Thai New Year knows it well. The
There are campaigns that chase attention and there are those that quietly rearrange the room. The latest move by The LEGO Group does the latter. Four of football’s most recognisable names — Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior — are brought together not on a pitch, not
A Malaysian creative, who started his journey in Kuala Lumpur, is now being tasked with sharpening how one of the world’s most storied agency networks looks, feels, and ultimately, connects. Naz Kasim has been appointed as the first-ever Executive Creative Director, Art and Design at M+C Saatchi North America, a
There’s a quiet shift happening in retail, and it doesn’t begin with price tags or promotions. It begins with how a space makes you feel. At IOI City Mall, Typo has chosen Malaysia as the launchpad for something bigger than a store opening. This is the brand’s first concept store
For years, the most reliable thing about an IKEA purchase wasn’t the flatpack. It was the small, L-shaped promise tucked inside. An Allen key that would be used once, then quietly disappear into a drawer of forgotten things. Now, IKEA Singapore has decided that maybe the problem wasn’t the tool.
If you can’t beat the scroll, you might as well hijack it. That, in essence, is the thinking behind The Brain Un-Rot Library, a new campaign by Grey Malaysia, part of Ogilvy Group Malaysia, in collaboration with BookXcess. It’s a campaign that doesn’t pretend TikTok is the enemy. Instead, it
