Archetype Malaysia has deepened its relationship with HEINEKEN Malaysia Berhad, securing the public relations agency-of-record mandate for Tiger Beer Malaysia for 2026 while renewing its partnership with Guinness Malaysia. The expanded remit follows a competitive pitch and reflects HEINEKEN Malaysia’s growing confidence in Archetype’s earned-led, culturally grounded communications approach—one that
Few product names would survive a brand safety meeting with their shock value intact. Fewer still would top app charts. Yet in China, an app bluntly translated as “Are You Dead?” has done precisely that—climbing paid download rankings and igniting nationwide conversation. For marketers, this is less a novelty story
At the annual gathering of power suits and polite platitudes known as the World Economic Forum (WEF), it is not every day that a pair of sunglasses becomes the breakout star. Yet that is precisely what happened when French President Emmanuel Macron arrived in Davos wearing aviator shades—officially due to
When social media influencers erupted online over the Inland Revenue Board’s (LHDN) new guidelines, the reaction felt familiar: disbelief, indignation, and a sense of being unfairly singled out. Quotes flew. Screenshots circulated. Accusations of a “tax-hungry” government trended briefly. And somewhere in the background, the lyrics of Taxman felt oddly
Chinese New Year advertising in Malaysia is rarely short on emotion. What it often struggles with is restraint. Against a festive landscape crowded with swelling soundtracks, multi-generational montages and predictable reunion arcs, Magnum 4D has chosen to slow things down. Its 2026 Chinese New Year film does not ask viewers
Editors from China Press have given statements to the Malaysian Communications and Multimedia Commission (MCMC) as part of an investigation into content alleged to have breached Section 233 of the Communications and Multimedia Act 1998, reports Bernama. The probe follows a report lodged over a news item that allegedly contained
For years, social media influencing in Malaysia has lived in a grey zone—commercially powerful, culturally visible, but fiscally ambiguous. That ambiguity is now over. With the Inland Revenue Board’s latest guidance, influencing is no longer a side hustle or lifestyle choice in the eyes of the taxman. It is a
For decades, marketers have lived comfortably with a quiet understanding: advertising images are aspirational, not literal. Burgers are taller, fries glossier, drinks colder. Consumers know the game. Brands play it. Nobody sues. Until now. The class action lawsuit facing Burger King over the visual presentation of its flagship Whopper is
When brands talk about “owning culture” during Chinese New Year, many still default to nostalgia, family tropes and familiar jingles. This year, The Coca-Cola Company is testing a different playbook in Singapore and Malaysia — one that treats CNY less as a seasonal obligation and more as a participatory cultural
In a Chinese New Year landscape crowded with reunion dinners, familiar tropes and predictable tear-jerkers, Spritzer has chosen a more ambitious route for 2026. Its latest festive campaign, Unstoppable Love (马不停情), stretches across centuries, cultures, and lifetimes—yet remains anchored in a very contemporary Malaysian truth: love, like water, endures best
