Lion dances, red lanterns, and reunion dinners often set the visual rhythm of Chinese New Year advertising, but Tenaga Nasional Berhad (TNB) is steering the conversation in a different direction this year. Its 2026 festive film, Roaring Blessings, trades grand spectacle for a more intimate human story, inviting Malaysians to
When nearly two million consumers transact within days of a programme’s launch, marketers should pay attention. Not because it is a policy story but because it is a live, nationwide case study in behavioural activation, distribution efficiency, and trust-led adoption. According to Finance Minister II Amir Hamzah Azizan, almost RM200
By The Malketeer For decades, every major workplace technology promised the same outcome: less work. Email was meant to reduce paperwork. Collaboration platforms were supposed to eliminate endless meetings. Automation tools were expected to remove repetitive tasks. Yet each productivity breakthrough has tended to expand work rather than shrink it.
Every Lunar New Year, brands attempt the same balancing act — honour the past without sounding like it belongs there. Few manage it well. Most lean too heavily on nostalgia, mistaking familiar symbols for meaningful relevance. Coca-Cola’s 2026 Lunar New Year campaign across Southeast Asia takes a different route —
For years, influencer marketing was the digital equivalent of a billboard — big reach, fuzzy outcomes, and plenty of debate about whether those likes translated into anything meaningful. That era is ending. Across Asia-Pacific, influencer marketing is rapidly transforming from an awareness play into a measurable business driver, and marketers
Malaysia’s transition to electric mobility has never really been about technology alone. It has always been about confidence. Confidence that infrastructure will catch up, that range anxiety will fade, and that new mobility choices will fit seamlessly into everyday Malaysian life. The launch of the Proton e.MAS 7 Plug-in Hybrid
In 1993, a 10-year-old boy in Kuala Lumpur bought a domain name for US$100. Three letters. Two characters, really. AI.com. Three decades later, that same address sold for about US$70 million (RM300 million) — and suddenly the quiet Malaysian technologist behind the purchase, Arsyan Ismail, found himself sitting on one
Every January, marketing pretends to discover the future. Slides are polished. Buzzwords are refreshed. And somewhere between “next-gen engagement” and “hyper-personalisation,” everyone quietly hopes last year’s strategy still works. But the best trend reports do not predict the future. They reveal what is already happening — only faster than most
Chinese New Year advertising often stretches into cinematic long-form territory, chasing tears, nostalgia, and multigenerational drama. Sunquick went the other way. Thirty seconds. Two children. A burst of colour. And a reminder that festive storytelling does not need seven minutes to be remembered. Its 2026 Chinese New Year spot, “Sip
Some artworks hang in museums. Others hang in the public imagination. And a few — like the famous Children on Bicycle mural in Penang — end up doing something far more powerful: they become shorthand for a place itself. Snap a photo of George Town and chances are that mural
