Trapper Group has once again proven that a homegrown Malaysian agency can stand shoulder to shoulder with the world’s best. In the latest RECMA October 2025 Report, Trapper Group proudly secures a position among the Top 5 Media Agencies in Malaysia, maintaining its distinction as the only independent Malaysian agency
Read issue 449 now! Web: https://weekender.com.my/issue449 PDF: https://hams.top/449w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Marking its 65th anniversary, Maybank Singapore has partnered with Moove Media, Singapore’s leading outdoor advertising specialist, to roll out 65 fully wrapped buses, the largest corporate bus fleet campaign ever undertaken in the nation. It has been almost a decade since Land Transport Authority (LTA) has approved full 100% bus
By The Malketeer You know the usual beer advertising formula, featuring slow-motion pour and sun-kissed foam. Friends laughing on a rooftop somewhere in Bangsar South. Cue guitar riffs and a knowing cheer. Brewlander just lobbed that playbook into the recycling bin. The Singapore craft brewery has launched a campaign with
By The Malketeer When a brand decides to go big, most settle for loud digital ads and a splashy promo. Subway Malaysia, however, parked a giant bursting sandwich bag outside Lot 10, drilled six lubang jenguk into it, and dared Malaysians to be kepo. Not subtle. Very Subway. This is
By The Malketeer McDonald’s Malaysia could easily have launched its Thai green curry burger with stock visuals of basil leaves, silk fabrics and temple silhouettes. A “safe” route. Polite. Predictable. Instead, they asked a bolder question: What if Thai cuisine met Malaysian humour in a back-alley food-fight between horror, TikTok
Netcore Cloud, a global leader in AI-powered customer engagement and personalisation, today announced that it has been appraised at level 3 of ISACA’s Capability Maturity Model Integration (CMMI®). The appraisal was performed by Equalitas Certifications Limited CMMI is a proven, outcome-based performance model and the globally accepted standard for improving
The Singapore-based media technology leader launches Moving Walls Science, an AI-powered intelligence suite that combines behavioral research and predictive analytics to redefine how brands plan, measure, and optimize connected media. Moving Walls, a global leader in media technology and enterprise software for Digital Out-of-Home (DOOH) and retail media, today announced
Malaysia’s leading men’s grooming brand, DASHING, has reinforced its deep commitment to national youth development by successfully concluding the Biasiswa Bakat Dashing Talent ID Camp 2025. This elite football programme was created to identify, nurture, and provide a once-in-a-lifetime opportunity for Malaysia’s next generation of promising footballers. The one-day camp,
By The Malketeer There’s a quiet power in timing. When a global giant chooses to refresh its identity after almost 25 years, it’s never cosmetic — it’s cultural. PepsiCo has rolled out a brand-new corporate identity, and yes, the headlines are buzzing about the smile. But behind that curve is
